Engage your customers in real time and
measure customer experience with
A Closer Look's innovative Platform
to get customer feedback.
gets you customer feedback in real time.
Industries of Expertise
As data-focused customer experience experts, we’ve worked with hundreds of customers across a variety of industries to improve brand loyalty, operational efficiency, and profitability.
We’ve been customer experience fanatics and mystery shopping experts for over 25 years, providing our clients with the focused operational insights needed to keep their business flourishing. Our experience helping companies has resulted in long-term partnerships that ensure training measures and service initiatives are consistently evaluated, providing customer satisfaction and retention.
Ways to Segment Your Data
What Makes Us Different?
We work with our clients to craft evaluations that help them measure their specific brand standards, explore all aspects of their operations, and provide an unbiased, real-time view, of how their business operates.
Mystery Shopping Experts
With all of the focus on artificial intelligence and machine learning, it is easy to forget that there is no better assessment of sentiment, emotion, and empathy than human intelligence. We are mystery shopping experts, and we leverage our national network of independently contracted mystery shop evaluators to assess our clients’ businesses from the viewpoint of a true customer who is knowledgeable of their brand standards.
Data should tell a story, and the story becomes the path forward, with a clear beginning, middle and end. We focus on building quality stories that help our clients understand how their operation is performing today and how to move forward collectively, while bettering their brand along the way.
What Our Clients Are Saying
"A Closer Look has consistently and thoroughly followed through with everything we have asked of them since the inception of our program. It's one thing for a company to make promises on what they can do, but it's quite another for them to actually follow through with such success!"
Chief Operating Officer
“The old adage ‘Inspect What You Expect’ is so true. The staff never knows when a mystery shopper will stay, so every guest becomes a mystery shopper. We began with an average company score in the 80 percentile and ended last year in the 90’s. We have a goal this year to increase by at least 5% company-wide. Because of this wonderful program, our company is consistently in the top 5% of all of our brands. Thank you, A Closer Look, you help keep us on our toes and our guests, owners and associates’ benefit. You are the best!”
Vice President of Sales and Orgizational Development
"Our company has worked with A Closer Look for the past 5 years. The level of partnership is foundational to our growth and we look forward to expanding our business with A Closer Look as our long term partner."
Director of Ops Excellence
Main Event, Inc.
"After over 20 years of being associated with A Closer Look, I wanted to take a few minutes to express my appreciation for the outstanding service you have continued to deliver to our properties and Area VP's throughout these years. The flexibility your company offers in reports, trending and analysis is unmatched by other like sources."
Senior Vice President
Hilton Management Services Focused Service Division
"Utilizing A Closer Look has brought our service to the next level! We constantly engage in discussions & enhancements with the team to ensure we stay at the top of our game. Floor & Decor would recommend them to any business looking to gauge service levels and get some real insights into their operations."
Senior Manager Customer & Associate Experience
Floor & Decor
"The Regency Senior Living communities have partnered with A Closer Look for over a decade, and we continue to be extremely satisfied with the professionalism of the team and the ability to modify the program to our priorities. The reporting metrics are exceptional and help pinpoint areas of growth opportunities. I would not hesitate to recommend this company to my colleagues in our industry."
Chief Operating Officer
Regency Senior Living
"A Closer Look has been instrumental in guiding our training and marketing initiatives to drive positive guest experiences as we grow. We are blessed to have a great vendor partnership with the team at A Closer Look!"
Vice President of Field Operations
"A Closer Look has been an amazing partner in our mission to be the coolest frozen dessert brand. While we strive to provide the most flavorful experiences to each and every guest, A Closer Look provides integral insight as to what our guests see and feel during their time with us. Their shoppers are thorough with visits and thoughtful with feedback, shopper reports are quickly ready for review and the reporting systems that A Closer Look provides are robust but user friendly. We are thankful for this program so we can pride ourselves with the WOW's and work on any opportunities out there."
Director of Company Operations
Jeremiah's Italian Ice