The MSPA was founded in 1998 by a group of mystery shopping business owners who recognized the positive influence a trade association could have on the industry. The Association started with about 70 member companies, and has since grown into a global organization with more than 300 member companies, of which A Closer Look is a part of. MSPA North America was created as a region in 2009 and currently has over 150 member companies. In 2017, MSPA North America consolidate with MSPA Latin America to form MSPA Americas.
The MSPA Americas is the trade association representing the customer experience industry throughout the Americas and the roots of the greater association, MSPA Global.
They have recently grown a database of over 50,000 evaluators and expanded their shopper educational opportunities with online certification courses now available in specialty segments.
The MSPA Americas Shoppers Choice Award Program allows their Evaluator members to vote for their favorite Service Providers to shop for. A Closer Look has been recognized the past five years and counting.
Don’t Just Take Our Word For It
Let us tell the story of your guest experience first-hand
IMPROVE SOCIAL MEDIA BRAND REPUTATION
Leverage mystery shopping to pinpoint customer service issues that could adversely affect brand image.
BETTER CUSTOMER EXPERIENCE FEEDBACK
We take time to understand our clients and their customers, and then we cross-reference our database of experienced mystery shoppers to find just the right fit for their secret shop assignments.
WE ARE CUSTOMER EXPERIENCE FANATICS
We exist to help our clients understand their customer experience operations and to highlight friction points that erode brand loyalty and profitability.
BUILD LOYALTY THE NEW WAY
Learn how your customers feel before it’s on social media