Retail Industry

The Hidden Cost of Poor Cancellation Experiences

Loss Prevention or Lost Sales? The Impact of Security Measures on Customer Experience

Customer Experience, Market Research, Retail Industry / By

In today’s retail environment, locked merchandise has become commonplace – but customer patience has not. Our new research reveals that 84% of consumers expect assistance within 4 minutes when encountering secured items. When this expectation isn’t met, 45% of frustrated shoppers turn to third-party retailers like Amazon instead. Retailers must reassess how their security measures impact sales and customer experience.

Loss Prevention or Lost Sales? The Impact of Security Measures on Customer Experience Read More »

New study reveals 81% of shoppers can't find products

Out of Sight, Out of Mind: The Hidden Cost of Empty Shelves and Broken Displays

Customer Experience, Market Research, Retail Industry / By

What happens when a customer can’t find what they’re looking for on store shelves? In today’s competitive retail landscape, product availability and functional in-store displays are crucial elements that can make or break a sale. Learn more in our free report.

Out of Sight, Out of Mind: The Hidden Cost of Empty Shelves and Broken Displays Read More »

The Loyalty Program Illusion: Why Loyalty Programs Drive Transactional Loyalty, Not Emotive Loyalty

The Loyalty Program Illusion: Exposing the Limitations of Rewards-Based Programs

Customer Experience, Hotel Industry, Loyalty, Market Research, Restaurant Industry, Retail Industry / By

Traditional loyalty programs often create an illusion of loyalty driven by discounts and perks, rather than genuine brand devotion, according to a survey of 1,744 consumers by A Closer Look. To foster authentic customer relationships, brands should focus on personalized experiences, meaningful connections, and non-price-related benefits that transcend transactional loyalty.

The Loyalty Program Illusion: Exposing the Limitations of Rewards-Based Programs Read More »