Who We Are

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For more than 25 years, A Closer Look has partnered with hospitality and retail groups across North America to provide in-depth customer experience feedback. We specialize in using qualified, independently contracted evaluators that assess our clients’ current customer experience operation through detailed stories, which, when paired with data analytics, help identify friction points that provide clarity on how to improve brand loyalty and maximize profitability.

Our Mission

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We are customer experience fanatics.
We exist to help our clients understand their customer experience operations and to highlight friction points that erode brand loyalty and profitability. We operate at the cross section of human intelligence and data analytics. We use qualified, independently contracted evaluators to assess your company’s current customer experience operation, and we use data analytics to provide detailed stories insight on how to improve.