Market Research

The Hidden Cost of Poor Cancellation Experiences

Subscription Exit Strategies: Exploring the Customer Journey Through Cancellation

Our new study examining subscription cancellation experiences reveals a concerning trend: 60.4% of consumers actively avoid services they believe will be difficult to cancel. The ...

Loss Prevention or Lost Sales? The Impact of Security Measures on Customer Experience

In today's retail environment, locked merchandise has become commonplace – but customer patience has not. Our new research reveals that 84% of consumers expect assistance ...

Value on the Menu: How Consumers Feel About Restaurant Prices, Quality, and Service

New research reveals shifting consumer attitudes toward restaurant dining, with value perception emerging as a critical factor in customer satisfaction. Based on responses from 1,410 ...

Beyond Expectations: Unveiling Senior Living Consumer Demands for 2024

With so many options for senior living these days, it's important to understand what really matters to older adults and their families when choosing a ...

New study reveals 81% of shoppers can't find products

Out of Sight, Out of Mind: The Hidden Cost of Empty Shelves and Broken Displays

What happens when a customer can't find what they're looking for on store shelves? In today's competitive retail landscape, product availability and functional in-store displays ...

The Loyalty Program Illusion: Exposing the Limitations of Rewards-Based Programs

Traditional loyalty programs often create an illusion of loyalty driven by discounts and perks, rather than genuine brand devotion, according to a survey of 1,744 ...