Market Research

The Loyalty Program Illusion: Exposing the Limitations of Rewards-Based Programs

Traditional loyalty programs often create an illusion of loyalty driven by discounts and perks, rather than genuine brand devotion, according to a survey of 1,744 ...

Leveraging artificial intelligence in call centers report

Striking the Balance: Leveraging AI in Call Centers While Maintaining the Human Touch

A Closer Look conducted a survey of 1,709 consumers to understand their perceptions, attitudes, and experiences with artificial intelligence (AI) in customer service. The study ...

Enhancing the Movie Theater Customer Experience: Insights and Strategies

Discover key insights and strategies to improve the movie theater customer experience, based on a comprehensive market research study. Learn how to drive revenue growth ...

Beyond Surveys: A Deep Dive into Customer Experiences and the Path to Brand Loyalty

In today's competitive marketplace, customer loyalty is more important than ever. But how can brands create lasting, emotionally connected relationships that go beyond transactional rewards ...

Exploring Concerns and Considerations in the Senior Living Landscape: A Closer Look’s Independent Research

The senior living landscape is undergoing a significant transformation as the aging baby boomer generation continues to shape the demographic landscape. With the demand for ...