- The Trusted Partner Program (TPP) provides customers a voice in health and hygiene standards. Now, the customer can relate their experience directly and discreetly to a business in real-time.
- Providing customer feedback is as straightforward and easy as texting the word SAFE to a national number.
- The Trusted Partner Program builds trust between the business and the customer.
- Instead of posting negative feedback on social media, customers notify the business of the issue. Then, the business has the opportunity to fix it.
- The Trusted Partner Program label informs customers that the business has a vested interest in providing the customer with the best health and hygiene. So much so, the business offers an easy way for the customer to give feedback.
Norcross, GA – A Closer Look is pleased to announce the new Trusted Partner Program. The Trusted Partner Program is the first of its kind. It provides consumers the ability to give direct and discreet feedback on health and hygiene standards to businesses simply through texting the word SAFE to a national number.
The Trusted Partner Program provides customers a voice in health and hygiene practices at their favorite local businesses. The program is more than just a decal on the front of the premises. It is an easy way for customers to provide direct and discreet feedback to businesses on their health and hygiene practices.
It is straightforward: nothing to download, as simple as sending a text message, and it takes less than sixty seconds. Once the customer submits their feedback, the business can access a real-time dashboard to resolve the issue quickly. In some cases, the company can directly reach out to the customer with the customer’s permission.
The Trusted Partner Program is a way to build trust. Chris Gillen, CEO of A Closer Look, notes that, “Many businesses are making commitments to the customer about health and hygiene in order to keep the customer safe during their visit. The downside to that is if they are not doing those things consistently, it is not always easy for the customer to give that feedback. Allowing the customer to tell you whether you are or are not living by those standards is important in the trust-building process.” If a business publicly commits to wearing masks or following the CDC’s health and safety guidelines, it is not enough to simply state the mission. The company must “put their money where their mouth is” and let the customer decide if they are compliant during their visit.
Today, when there is a problem, many customers post to social media out of frustration due to the lack of direct communication with a business. This can be detrimental to the business. If a customer goes public with their negative experience, it undermines the business’s entire commitment to the customer. Furthermore, it never allows the business to talk directly with that person and fix the issue. The negative feedback went straight to social media with no recourse. Gillen comments, “If a customer walks in and none of your employees are wearing masks, you’re going to know that within a few minutes. And you can immediately follow-up on that location, correct the issue, follow-up with that customer, and turn a bad situation into a good situation. So, this is giving you a lot more control over the feedback and relationship with the customer.” This is what the Trusted Partner Program is all about: creating dialogue and opportunity to rectify issues so both parties are content with the outcome.
If your business is ready to commit to your customers’ standards for better health and hygiene, give your customer an easy way to discreetly and directly inform you of daily practices.
About A Closer Look
For more than 25 years, A Closer Look has partnered with a variety of businesses across North America to provide in-depth customer experience feedback. A Closer Look uses qualified, independently contracted evaluators that assess clients’ current customer experience operation through detailed stories, which, when paired with data analytics, help identify friction points that provide clarity on how to improve brand loyalty and maximize profitability.
