Our Customer Ambassador Program (CAP) is a first-of-its-kind, text-based feedback program that gives your customers a private and convenient way to share their thoughts and opinions. We believe that this is the most effective way to get honest and actionable feedback from your customers.
At ACL, we live and breathe the Customer Experience. Creating brand trust is at the heart of CAP, and with it we are redefining how feedback fits into the customer journey — whether a purchase is made or not.
So, what exactly is CAP?
CAP is our answer to the disconnect between the brand and the customer, a valuable tool for improving your customer experience. By listening to your customers' feedback, you can identify areas where you can improve your products, services, and overall customer experience.
CAP provides brands with a way to ask customized questions and gather the insights they need, based on their unique customer engagement goals. For some brands, this may be feedback on a menu item, while for others, it may be why they chose to purchase (or not purchase) a particular product, or whether an employee who assisted them was helpful.
Unlike traditional surveys, CAP is not intrusive or time-consuming. It's a private, simple, and universal way for existing and future customers to provide feedback on their interaction with your business during their experience and share feedback in their own words. This gives brands a deeper understanding of customer needs and expectations.
The result is more than 65% constructive or positive feedback, in the voice of their customer, which helps brands achieve their goals by informing them what they did right or where they could improve. By allowing the customer to participate in the journey of the brand, and sharing that their feedback has been acknowledged and/or implemented, the brand builds greater customer retention and loyalty than traditional methods.
CAP stands out among other tools:
CAP gives brands data points, as well as detailed customer stories, and A Closer Look supports clients with actionable advice on how to continually improve the brand, service, atmosphere, and more.
Stay ahead of ever-changing trends and consumer behaviors
Collect verified, pre-opted in, contact information for your marketing efforts
Supplement your existing engagement programs with honest and actionable customer feedback
Identify new opportunities for revenue growth