ESG (Environmental, Social, and Governance) initiatives are no longer just a choice but have become a necessity for companies aiming to thrive in a rapidly changing world. It has gained significant importance in the business world as investors, consumers, and other stakeholders increasingly prioritize sustainability and responsible business practices. ESG considerations can help investors evaluate the long-term financial viability and risk profile of companies, as well as guide consumers in making conscious purchasing decisions.
I continue to speak with organizations that ask the question: “𝑯𝒐𝒘 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒕 𝒊𝒔 𝒐𝒖𝒓 𝒄𝒖𝒓𝒓𝒆𝒏𝒕 𝒅𝒂𝒕𝒂 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒚 𝒘𝒉𝒆𝒏 𝒕𝒉𝒊𝒏𝒌𝒊𝒏𝒈 𝒂𝒃𝒐𝒖𝒕 𝑨𝑰 𝒊𝒎𝒑𝒍𝒆𝒎𝒆𝒏𝒕𝒂𝒕𝒊𝒐𝒏?” My answer is always the same: it is CRITICAL. Have you heard the saying, “𝑮𝒂𝒓𝒃𝒂𝒈𝒆 𝒊𝒏, 𝒈𝒂𝒓𝒃𝒂𝒈𝒆 𝒐𝒖𝒕?”The hard reality is that many companies are nowhere near ready for generative AI implementation because they lack an effective data strategy.
The principles of good customer experience remain relatively constant: understanding customer needs, delivering value, providing exceptional service, and building meaningful relationships. These foundational elements form the core of any successful CX strategy, however, the rapid advancement of technology has played a significant role in shaping the customer experience landscape.