Brand Loyalty

The Loyalty Program Illusion: Why Loyalty Programs Drive Transactional Loyalty, Not Emotive Loyalty

The Loyalty Program Illusion: Exposing the Limitations of Rewards-Based Programs

Customer Experience, Hotel Industry, Loyalty, Market Research, Restaurant Industry, Retail Industry / By

Traditional loyalty programs often create an illusion of loyalty driven by discounts and perks, rather than genuine brand devotion, according to a survey of 1,744 consumers by A Closer Look. To foster authentic customer relationships, brands should focus on personalized experiences, meaningful connections, and non-price-related benefits that transcend transactional loyalty.

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New Market Research Report from A Closer Look Reveals the Path to Building Emotionally Connected, Loyal Customers

Newsroom / By

In a world where customer loyalty is increasingly hard to come by, A Closer Look’s groundbreaking market research report, “Beyond Surveys: A Deep Dive into Customer Experiences and the Path to Brand Loyalty,” reveals the key to building emotionally connected, long-term relationships with customers that transcend transactional rewards and discounts.

New Market Research Report from A Closer Look Reveals the Path to Building Emotionally Connected, Loyal Customers Read More »

Beyond Surveys: A Deep Dive into Customer Experiences and the Path to Brand Loyalty

Customer Experience, Market Research / By

In today’s competitive marketplace, customer loyalty is more important than ever. But how can brands create lasting, emotionally connected relationships that go beyond transactional rewards and discounts?

Our latest market research report, “Beyond Surveys: A Deep Dive into Customer Experiences and the Path to Brand Loyalty,” uncovers the secrets to building exceptional customer experiences that drive true loyalty.

Beyond Surveys: A Deep Dive into Customer Experiences and the Path to Brand Loyalty Read More »