Consumer Insights

Leveraging artificial intelligence in call centers report

Striking the Balance: Leveraging AI in Call Centers While Maintaining the Human Touch

A Closer Look conducted a survey of 1,709 consumers to understand their perceptions, attitudes, and experiences with artificial intelligence (AI) in customer service.

The study reveals that while customers recognize the potential efficiency benefits of AI, they still strongly value human interaction for its empathy, personalization, and ability to handle complex issues.

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Enhancing the Movie Theater Customer Experience: Insights and Strategies

Discover key insights and strategies to improve the movie theater customer experience, based on a comprehensive market research study. Learn how to drive revenue growth and foster long-term loyalty by focusing on comfort, cleanliness, audio-visual quality, dynamic pricing, premium offerings, and special events. Adapt to changing trends and preferences to stay competitive in the entertainment market.

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New Market Research Report from A Closer Look Reveals the Path to Building Emotionally Connected, Loyal Customers

In a world where customer loyalty is increasingly hard to come by, A Closer Look’s groundbreaking market research report, “Beyond Surveys: A Deep Dive into Customer Experiences and the Path to Brand Loyalty,” reveals the key to building emotionally connected, long-term relationships with customers that transcend transactional rewards and discounts.

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Beyond Surveys: A Deep Dive into Customer Experiences and the Path to Brand Loyalty

In today’s competitive marketplace, customer loyalty is more important than ever. But how can brands create lasting, emotionally connected relationships that go beyond transactional rewards and discounts?

Our latest market research report, “Beyond Surveys: A Deep Dive into Customer Experiences and the Path to Brand Loyalty,” uncovers the secrets to building exceptional customer experiences that drive true loyalty.

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Exploring Concerns and Considerations in the Senior Living Landscape: A Closer Look’s Independent Research

The senior living landscape is undergoing a significant transformation as the aging baby boomer generation continues to shape the demographic landscape. With the demand for senior living options on the rise, it is crucial for senior living communities to understand the concerns and considerations of potential residents and their families.

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Transforming-the-Customer-Feedback-Process

Transforming the Customer Feedback Process: Keep Customer Complaints Off Social Media

Customers are the center of every business. To build and maintain customer loyalty, open lines of communication and constant engagement are needed. Amid evolving customer expectations and trends, knowing customers’ needs plays a critical role in creating returning customers and attracting new prospects. Listening to and incorporating their suggestions into the business will show them that their opinions are valued – increasing loyalty and boosting repeat business.

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Your Feedback Matters placard with bokeh background

How Much is Customer Feedback Worth to You?

When you’re running a business, it’s common to be cost-conscious about many things like marketing, supplies, or everyday expenses. Unfortunately, some companies don’t realize how much money they’re wasting by not having a real strategy in place for customer service, feedback, and engagement. These areas go hand-in-hand and can make or break a business. As you continue to grow your business, how much is customer feedback worth to you?

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How to Improve The Customer Experience with SMS

How to Improve The Customer Experience with SMS

If you run or own a business, doing what you can to satisfy your customers’ needs is key to your success. Feedback is an essential resource for learning how your customers perceive your business and what changes to consider to improve the customer experience. Whether the feedback you gather is prompted or unprompted, the collected information can influence your customer experience decisions.

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