Consumer Preferences

The Hidden Cost of Poor Cancellation Experiences

Subscription Exit Strategies: Exploring the Customer Journey Through Cancellation

Our new study examining subscription cancellation experiences reveals a concerning trend: 60.4% of consumers actively avoid services they believe will be difficult to cancel. The research highlights how poor cancellation experiences significantly impact brand perception and future customer acquisition in subscription-based businesses.

Subscription Exit Strategies: Exploring the Customer Journey Through Cancellation Read More »

The Hidden Cost of Poor Cancellation Experiences

Loss Prevention or Lost Sales? The Impact of Security Measures on Customer Experience

In today’s retail environment, locked merchandise has become commonplace – but customer patience has not. Our new research reveals that 84% of consumers expect assistance within 4 minutes when encountering secured items. When this expectation isn’t met, 45% of frustrated shoppers turn to third-party retailers like Amazon instead. Retailers must reassess how their security measures impact sales and customer experience.

Loss Prevention or Lost Sales? The Impact of Security Measures on Customer Experience Read More »

How Consumers Feel About Restaurant Prices, Quality and Service.

Value on the Menu: How Consumers Feel About Restaurant Prices, Quality, and Service

New research reveals shifting consumer attitudes toward restaurant dining, with value perception emerging as a critical factor in customer satisfaction. Based on responses from 1,410 consumers, this comprehensive study found that while overall dining frequency has increased compared to two years ago, diners are increasingly scrutinizing the value they receive for their money. Despite generally positive ratings for food quality and service—with both averaging 8 out of 10—a significant 41.4% of customers felt they received only fair or poor value from their last dining experience.

Value on the Menu: How Consumers Feel About Restaurant Prices, Quality, and Service Read More »

Leveraging artificial intelligence in call centers report

Striking the Balance: Leveraging AI in Call Centers While Maintaining the Human Touch

A Closer Look conducted a survey of 1,709 consumers to understand their perceptions, attitudes, and experiences with artificial intelligence (AI) in customer service.

The study reveals that while customers recognize the potential efficiency benefits of AI, they still strongly value human interaction for its empathy, personalization, and ability to handle complex issues.

Striking the Balance: Leveraging AI in Call Centers While Maintaining the Human Touch Read More »

Enhancing the Movie Theater Customer Experience: Insights and Strategies

Discover key insights and strategies to improve the movie theater customer experience, based on a comprehensive market research study. Learn how to drive revenue growth and foster long-term loyalty by focusing on comfort, cleanliness, audio-visual quality, dynamic pricing, premium offerings, and special events. Adapt to changing trends and preferences to stay competitive in the entertainment market.

Enhancing the Movie Theater Customer Experience: Insights and Strategies Read More »