Customer Feedback

Leveraging artificial intelligence in call centers report

Striking the Balance: Leveraging AI in Call Centers While Maintaining the Human Touch

Customer Experience, Market Research / By

A Closer Look conducted a survey of 1,709 consumers to understand their perceptions, attitudes, and experiences with artificial intelligence (AI) in customer service.

The study reveals that while customers recognize the potential efficiency benefits of AI, they still strongly value human interaction for its empathy, personalization, and ability to handle complex issues.

Striking the Balance: Leveraging AI in Call Centers While Maintaining the Human Touch Read More »

Enhancing the Movie Theater Customer Experience: Insights and Strategies

Entertainment Industry, Market Research / By

Discover key insights and strategies to improve the movie theater customer experience, based on a comprehensive market research study. Learn how to drive revenue growth and foster long-term loyalty by focusing on comfort, cleanliness, audio-visual quality, dynamic pricing, premium offerings, and special events. Adapt to changing trends and preferences to stay competitive in the entertainment market.

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New Market Research Report from A Closer Look Reveals the Path to Building Emotionally Connected, Loyal Customers

Newsroom / By

In a world where customer loyalty is increasingly hard to come by, A Closer Look’s groundbreaking market research report, “Beyond Surveys: A Deep Dive into Customer Experiences and the Path to Brand Loyalty,” reveals the key to building emotionally connected, long-term relationships with customers that transcend transactional rewards and discounts.

New Market Research Report from A Closer Look Reveals the Path to Building Emotionally Connected, Loyal Customers Read More »

Beyond Surveys: A Deep Dive into Customer Experiences and the Path to Brand Loyalty

Customer Experience, Market Research / By

In today’s competitive marketplace, customer loyalty is more important than ever. But how can brands create lasting, emotionally connected relationships that go beyond transactional rewards and discounts?

Our latest market research report, “Beyond Surveys: A Deep Dive into Customer Experiences and the Path to Brand Loyalty,” uncovers the secrets to building exceptional customer experiences that drive true loyalty.

Beyond Surveys: A Deep Dive into Customer Experiences and the Path to Brand Loyalty Read More »

Exploring Concerns and Considerations in the Senior Living Landscape: A Closer Look’s Independent Research

Blog, Market Research, Senior Living / By

The senior living landscape is undergoing a significant transformation as the aging baby boomer generation continues to shape the demographic landscape. With the demand for senior living options on the rise, it is crucial for senior living communities to understand the concerns and considerations of potential residents and their families.

Exploring Concerns and Considerations in the Senior Living Landscape: A Closer Look’s Independent Research Read More »

Constructive Customer Feedback: Beyond Social Media Complaints

Unleashing the True Voice of Your Customers: Going Beyond Social Media Complaints for Better Constructive Feedback

Blog, Customer Ambassador Program, Mystery Shopping Solutions / By

While social media amplifies the vocal minority, 99% of customers remain silent. Learn how to gather constructive customer feedback from this majority to drive innovation and build authentic brand loyalty.

Unleashing the True Voice of Your Customers: Going Beyond Social Media Complaints for Better Constructive Feedback Read More »

CAP-Retailer-Case-Study-LP-Graphic

Case Study: Reprioritizing Customer Feedback to Improve Data Collection, Drive Operational Changes and Boost Employee Morale

Case Studies / By

2022 Large Retailer Customer. How might a retailer increase revenue by 0.7% in less than one year, while also improving customer service scores by 29 basis points? By implementing A Closer Look’s Customer Ambassador Program, a solution that captures actionable customer feedback, much of it from Net Promoter Score “passives”, and offers operational insights to drive revenue.

Case Study: Reprioritizing Customer Feedback to Improve Data Collection, Drive Operational Changes and Boost Employee Morale Read More »