Customer Feedback


Case Study: Reprioritizing Customer Feedback to Improve Data Collection, Drive Operational Changes and Boost Employee Morale

2022 Large Retailer Customer. How might a retailer increase revenue by 0.7% in less than one year, while also improving customer service scores by 29 basis points? By implementing A Closer Look’s Customer Ambassador Program, a solution that captures actionable customer feedback, much of it from Net Promoter Score “passives”, and offers operational insights to drive revenue.

Customer Ambassador Program Goodwill of Kentucky Case Studies

Reinventing Customer Engagement to Collect Data, Boost Feedback and Drive Operational Improvements

Reinventing Customer Engagement to Collect Data, Boost Feedback and Drive Operational Improvements Customer Ambassador Program How might a retailer improve their shopping experience by moving away from traditional survey methods? By implementing A Closer Look’s Customer Ambassador Program, a solution designed to capture reliable and actionable customer data and offering critical operational insights with simple …

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Launch of a New Revolutionary Platform Enables Businesses to Engage with the Entire Customer Base Not Just Purchasers

A Closer Look launches the Customer Ambassador Program, empowering businesses to engage in real-time with consumers as they interact with their brand to understand better their consumer behavior
A Closer Look is excited to announce the launch of the Customer Ambassador Program, an innovative customer engagement platform that enables businesses to measure customer experience in real-time as consumers interact with their brand.


Transforming the Customer Feedback Process: Keep Customer Complaints Off Social Media

Customers are the center of every business. To build and maintain customer loyalty, open lines of communication and constant engagement are needed. Amid evolving customer expectations and trends, knowing customers’ needs plays a critical role in creating returning customers and attracting new prospects. Listening to and incorporating their suggestions into the business will show them that their opinions are valued – increasing loyalty and boosting repeat business.

Your Feedback Matters placard with bokeh background

How Much is Customer Feedback Worth to You?

When you’re running a business, it’s common to be cost-conscious about many things like marketing, supplies, or everyday expenses. Unfortunately, some companies don’t realize how much money they’re wasting by not having a real strategy in place for customer service, feedback, and engagement. These areas go hand-in-hand and can make or break a business. As you continue to grow your business, how much is customer feedback worth to you?

How to Improve The Customer Experience with SMS

How to Improve The Customer Experience with SMS

If you run or own a business, doing what you can to satisfy your customers’ needs is key to your success. Feedback is an essential resource for learning how your customers perceive your business and what changes to consider to improve the customer experience. Whether the feedback you gather is prompted or unprompted, the collected information can influence your customer experience decisions.

Hand touch on mobile phone to add five yellow stars to customer evaluates products and services. Customer satisfaction and marketing survey rating concept.

How Data Can Influence Your Customer Experience Decisions

When you’re running a business, your customer’s opinions are a valuable resource that can help position you above the rest. A 2017 survey found that 84 percent of companies that improve the customer experience see an increase in their revenue. That’s why it’s vital to get a full picture of how your customers perceive your business and use that customer feedback when making business decisions.

Online customer service satisfaction survey on a digital tablet

3 Customer Experience Trends to Watch In 2021

As the CEO of A Closer Look, I’ve seen many changes in the customer experience over the past year. In the wake of the COVID-19 pandemic, digital interactions, eCommerce, curbside pickup, and social distancing precautions have been instrumental in providing a positive customer experience. Now, as we embark on a new year and work towards establishing societal and consumer norms, businesses have to work harder than ever before to meet their customers’ unique needs and expectations.

A girl holding a gifts in her hand and wearing a mask near gift shop

Gift Yourself Mystery Shopping this Holiday Season

2020 has been a tough year due to the effects of the pandemic. One-third of consumers’ employment statuses changed because of COVID. Additionally, 36 percent of consumers have experienced a negative impact on their income. With these unfortunate changes, money’s tight. As people cut back on spending and travel this holiday season,