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Launch of a New Revolutionary Platform Enables Businesses to Engage with the Entire Customer Base Not Just Purchasers

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A Closer Look launches the Customer Ambassador Program, empowering businesses to engage in real-time with consumers as they interact with their brand to understand better their consumer behavior
A Closer Look is excited to announce the launch of the Customer Ambassador Program, an innovative customer engagement platform that enables businesses to measure customer experience in real-time as consumers interact with their brand.

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Hand touch on mobile phone to add five yellow stars to customer evaluates products and services. Customer satisfaction and marketing survey rating concept.

How Data Can Influence Your Customer Experience Decisions

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When you’re running a business, your customer’s opinions are a valuable resource that can help position you above the rest. A 2017 survey found that 84 percent of companies that improve the customer experience see an increase in their revenue. That’s why it’s vital to get a full picture of how your customers perceive your business and use that customer feedback when making business decisions.

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Online customer service satisfaction survey on a digital tablet

3 Customer Experience Trends to Watch In 2021

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As the CEO of A Closer Look, I’ve seen many changes in the customer experience over the past year. In the wake of the COVID-19 pandemic, digital interactions, eCommerce, curbside pickup, and social distancing precautions have been instrumental in providing a positive customer experience. Now, as we embark on a new year and work towards establishing societal and consumer norms, businesses have to work harder than ever before to meet their customers’ unique needs and expectations.

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Six Ways Mystery Shopping Is Reinventing Seasonal Gig Work

Six Ways Mystery Shopping Is Reinventing Seasonal Gig Work

Blog, Mystery Shopping Solutions / By

This holiday season, there is one thing on everyone’s mind. Unfortunately, it’s not Santa. For many people, it’s money. This is a challenging year for a lot of people. Not just physically and mentally but also economically. The unemployment rate is at 7.9 percent, according to the U.S. Bureau of Labor Statistics. Meaning a lot of people are still looking for ways to generate extra cash. It does not help that Glassdoor reports that, “Seasonal and retail job openings are each down 8 percent year-over-year, a sign that the pandemic is muting hiring demand as customers and businesses alike adjust holiday plans.” As customers and businesses pivot, it is best to reinvent your seasonal gig work too. Luckily, mystery shopping is your solution to keep your holidays jolly while generating cash flow.

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Four Ways to Attract the Holiday Shopper with Confidence in COVID Compliance

Four Ways to Attract the Holiday Shopper with Confidence in COVID Compliance

Blog, Customer Ambassador Program / By

After a trying year, consumers are looking forward to the comfort of the holiday season. However, this holiday season will be different. The consumer is not looking for the typical holiday experience. The consumer is spending their holiday budget in a more meaningful way than ever before. According to CNBC, the holiday shopper is, “…directing more of their dollars toward retailers that share similar values during the coronavirus pandemic, according to a new survey by Accenture.” The Accenture study also revealed that 61% of the 1,500 people surveyed said, “they are more likely to make purchases at companies that show they’re committed to health, safety and hygiene.” With health and safety in mind, discover four simple ways your business can build confidence with your customers, and have a successful holiday season.

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