Mystery Shopping

Mystery shopper dining at a casual restaurant

The Hidden Truths: What Brands Need to Know About Mystery Shopping Partners

Today’s brands seem to have forgotten that understanding your customers’ experiences is crucial for success. The sheer number of negative reviews seen on social media, or the increasing instances of customers walking into a retail store or restaurant only to be greeted by a less-than-enthusiastic worker, is on the rise.

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Constructive Customer Feedback: Beyond Social Media Complaints

Unleashing the True Voice of Your Customers: Going Beyond Social Media Complaints for Better Constructive Feedback

While social media amplifies the vocal minority, 99% of customers remain silent. Learn how to gather constructive customer feedback from this majority to drive innovation and build authentic brand loyalty.

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A Closer Look CEO to Speak at Prestigious BPO Outsourcers Event in Glasgow, Scotland

Sharing insights from his 30+ years of experience, A Closer Look CEO Chris Gillen will deliver a keynote about the Key Customer Experience Trends for Outsourcers to Watch. A Closer Look, leading provider of customer experience data and insights, is excited to announce that its CEO, Chris Gillen, will speak at the highly anticipated CxOutsourcers Mindshare Event in Glasgow, Scotland. The conference will take place on May 30-31 at the Merchants House of Glasgow, Scotland.

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SASCS23_Bronze_Winner

A Closer Look Wins Bronze Stevie® Award for Customer Ambassador Program with Goodwill Industries of Kentucky

A Closer Look Wins Bronze Stevie® Award for Customer Ambassador Program with Goodwill Industries of Kentucky Customer service fanatics, A Closer Look, were recently awarded a Bronze Stevie Award for their exceptional launch of the Customer Ambassador Program with Goodwill Industries of Kentucky. A Closer Look, long-standing customer experience fanatics, were recently honored with a

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Six Ways Mystery Shopping Is Reinventing Seasonal Gig Work

Six Ways Mystery Shopping Is Reinventing Seasonal Gig Work

This holiday season, there is one thing on everyone’s mind. Unfortunately, it’s not Santa. For many people, it’s money. This is a challenging year for a lot of people. Not just physically and mentally but also economically. The unemployment rate is at 7.9 percent, according to the U.S. Bureau of Labor Statistics. Meaning a lot of people are still looking for ways to generate extra cash. It does not help that Glassdoor reports that, “Seasonal and retail job openings are each down 8 percent year-over-year, a sign that the pandemic is muting hiring demand as customers and businesses alike adjust holiday plans.” As customers and businesses pivot, it is best to reinvent your seasonal gig work too. Luckily, mystery shopping is your solution to keep your holidays jolly while generating cash flow.

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Four Ways to Attract the Holiday Shopper with Confidence in COVID Compliance

Four Ways to Attract the Holiday Shopper with Confidence in COVID Compliance

After a trying year, consumers are looking forward to the comfort of the holiday season. However, this holiday season will be different. The consumer is not looking for the typical holiday experience. The consumer is spending their holiday budget in a more meaningful way than ever before. According to CNBC, the holiday shopper is, “…directing more of their dollars toward retailers that share similar values during the coronavirus pandemic, according to a new survey by Accenture.” The Accenture study also revealed that 61% of the 1,500 people surveyed said, “they are more likely to make purchases at companies that show they’re committed to health, safety and hygiene.” With health and safety in mind, discover four simple ways your business can build confidence with your customers, and have a successful holiday season.

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