Retail

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Case Study: Reprioritizing Customer Feedback to Improve Data Collection, Drive Operational Changes and Boost Employee Morale

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2022 Large Retailer Customer. How might a retailer increase revenue by 0.7% in less than one year, while also improving customer service scores by 29 basis points? By implementing A Closer Look’s Customer Ambassador Program, a solution that captures actionable customer feedback, much of it from Net Promoter Score “passives”, and offers operational insights to drive revenue.

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Reinventing Customer Engagement to Collect Data, Boost Feedback and Drive Operational Improvements

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Reinventing Customer Engagement to Collect Data, Boost Feedback and Drive Operational Improvements Customer Ambassador Program How might a retailer improve their shopping experience by moving away from traditional survey methods? By implementing A Closer Look’s Customer Ambassador Program, a solution designed to capture reliable and actionable customer data and offering critical operational insights with simple …

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Launch of a New Revolutionary Platform Enables Businesses to Engage with the Entire Customer Base Not Just Purchasers

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A Closer Look launches the Customer Ambassador Program, empowering businesses to engage in real-time with consumers as they interact with their brand to understand better their consumer behavior
A Closer Look is excited to announce the launch of the Customer Ambassador Program, an innovative customer engagement platform that enables businesses to measure customer experience in real-time as consumers interact with their brand.

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How Data Can Influence Your Customer Experience Decisions

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When you’re running a business, your customer’s opinions are a valuable resource that can help position you above the rest. A 2017 survey found that 84 percent of companies that improve the customer experience see an increase in their revenue. That’s why it’s vital to get a full picture of how your customers perceive your business and use that customer feedback when making business decisions.

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3 Customer Experience Trends to Watch In 2021

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As the CEO of A Closer Look, I’ve seen many changes in the customer experience over the past year. In the wake of the COVID-19 pandemic, digital interactions, eCommerce, curbside pickup, and social distancing precautions have been instrumental in providing a positive customer experience. Now, as we embark on a new year and work towards establishing societal and consumer norms, businesses have to work harder than ever before to meet their customers’ unique needs and expectations.

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Gift Yourself Mystery Shopping this Holiday Season

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2020 has been a tough year due to the effects of the pandemic. One-third of consumers’ employment statuses changed because of COVID. Additionally, 36 percent of consumers have experienced a negative impact on their income. With these unfortunate changes, money’s tight. As people cut back on spending and travel this holiday season,

Six Ways Mystery Shopping Is Reinventing Seasonal Gig Work

Six Ways Mystery Shopping Is Reinventing Seasonal Gig Work

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This holiday season, there is one thing on everyone’s mind. Unfortunately, it’s not Santa. For many people, it’s money. This is a challenging year for a lot of people. Not just physically and mentally but also economically. The unemployment rate is at 7.9 percent, according to the U.S. Bureau of Labor Statistics. Meaning a lot of people are still looking for ways to generate extra cash. It does not help that Glassdoor reports that, “Seasonal and retail job openings are each down 8 percent year-over-year, a sign that the pandemic is muting hiring demand as customers and businesses alike adjust holiday plans.” As customers and businesses pivot, it is best to reinvent your seasonal gig work too. Luckily, mystery shopping is your solution to keep your holidays jolly while generating cash flow.

Four Ways to Attract the Holiday Shopper with Confidence in COVID Compliance

Four Ways to Attract the Holiday Shopper with Confidence in COVID Compliance

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After a trying year, consumers are looking forward to the comfort of the holiday season. However, this holiday season will be different. The consumer is not looking for the typical holiday experience. The consumer is spending their holiday budget in a more meaningful way than ever before. According to CNBC, the holiday shopper is, “…directing more of their dollars toward retailers that share similar values during the coronavirus pandemic, according to a new survey by Accenture.” The Accenture study also revealed that 61% of the 1,500 people surveyed said, “they are more likely to make purchases at companies that show they’re committed to health, safety and hygiene.” With health and safety in mind, discover four simple ways your business can build confidence with your customers, and have a successful holiday season.

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Mystery Shopping, the Original Side-Hustle You’ve Always Wanted to Try

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Are you looking for ways to generate flexible income? A side-hustle where you can make your own schedule? Plus, you might even receive a free meal, hotel stay, or experience. You’ve probably heard of mystery shopping before but might not be clear on its purpose. Or you might just have some confusion on where to start. There are many benefits to becoming a Mystery Shopper with A Closer Look. Better yet, we offer a solution to get you started on becoming a mystery shopper today. And yes, this is legitimate. A Closer Look will never ask you to pay us for mystery shopping (huge red flag). A Closer Look is a leader in the industry with a proven track record. Read on to discover the truth behind mystery shopping and the many benefits you will enjoy as a mystery shopper.