When considering Mystery Shopping for your business, you may ask yourself: How is this benefitting my bottom line? How will I know my customers are noticing a difference? Fortunately, the Return on Investment for Mystery Shopping can be identified through two functions of your business: Customer Lifetime Value and your Customers’ Spending Behaviors. Identifying and […]
Consumer Insights
Transforming the Customer Feedback Process: Keep Customer Complaints Off Social Media
Customers are the center of every business. To build and maintain customer loyalty, open lines of communication and constant engagement are needed. Amid evolving customer expectations and trends, knowing customers’ needs plays a critical role in creating returning customers and attracting new prospects. Listening to and incorporating their suggestions into the business will show them […]
How Much is Customer Feedback Worth to You?
When you’re running a business, it’s common to be cost-conscious about many things like marketing, supplies, or everyday expenses. Unfortunately, some companies don’t realize how much money they’re wasting by not having a real strategy in place for customer service, feedback, and engagement. These areas go hand-in-hand and can make or break a business. As […]
How to Improve The Customer Experience with SMS
If you run or own a business, doing what you can to satisfy your customers’ needs is key to your success. Feedback is an essential resource for learning how your customers perceive your business and what changes to consider to improve the customer experience. Whether the feedback you gather is prompted or unprompted, the collected […]
Six Ways Mystery Shopping Is Reinventing Seasonal Gig Work
This holiday season, there is one thing on everyone’s mind. Unfortunately, it’s not Santa. For many people, it’s money. This is a challenging year for a lot of people. Not just physically and mentally but also economically. The unemployment rate is at 7.9 percent, according to the U.S. Bureau of Labor Statistics. Meaning a lot of people […]
