When considering Mystery Shopping for your business, you may ask yourself: How is this benefitting my bottom line? How will I know my customers are noticing a difference? Fortunately, the Return on Investment for Mystery Shopping can be identified through two functions of your business. These functions are the Customer Lifetime Value and your Customers’ […]
Consumer Spending
How COVID-19 Permanently Changed Restaurant Service Standards
To date, there is no connection between the intake of food and the contraction of the coronavirus. So that means the restaurant industry has remained the same, right? Wrong. As we know, the customer is not only buying food from a restaurant. They are buying an experience. So how do restaurants survive in a time when person […]
What are Consumers’ Priorities During Reopening?
As the country grapples with the realities of reopening, the public is eager yet cautious to return to activities that provide a sense of normalcy. While we can collectively agree that “normal” may be a moving target, many consumers are interested in returning to shopping, dining, and other tasks. In this post, we’re going to take a look at what Americans are expecting […]
A Closer Look Partners with Texas Restaurant Association and Dallas College to Launch New Health & Hygiene Training Certification Program
Texas Restaurant Promise Certification Program aims to train staff and build customer confidence in wake of COVID-19 ATLANTA, GA – A Closer Look, in partnership with the Texas Restaurant Association (TRA) and Dallas College, announce the launch of the new Texas Restaurant Promise Certification Program that will train, inspect, and certify restaurants on the additional […]
The Impact of Health & Hygiene Measures on Restaurant Customer Spending Habits
Based on the survey results for the restaurant industry, 100% of participants said that proper health and hygiene practices were either critical or very important to their customers. 50% of businesses were relying on the individual locations to adhere to the health and hygiene practices put in place by the company, whether that’s for dine-in, delivery or take-out services. Shockingly, 80% of restaurant participants are not collecting data from customers about the restaurants’ health, hygiene, and sanitation procedures, even though 45% of restaurants indicated that these procedures have a critical or significant impact on purchasing decisions.
