A Closer Look launches the Customer Ambassador Program, empowering businesses to engage in real-time with consumers as they interact with their brand to understand better their consumer behavior A Closer Look is excited to announce the launch of the Customer Ambassador Program, an innovative customer engagement platform that enables businesses to measure customer experience in real-time as […]
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How Data Can Influence Your Customer Experience Decisions
When you’re running a business, your customer’s opinions are a valuable resource that can help position you above the rest. A 2017 survey found that 84 percent of companies that improve the customer experience see an increase in their revenue. That’s why it’s vital to get a full picture of how your customers perceive your […]
3 Customer Experience Trends to Watch In 2021
As the CEO of A Closer Look, I’ve seen many changes in the customer experience over the past year. In the wake of the COVID-19 pandemic, digital interactions, eCommerce, curbside pickup, and social distancing precautions have been instrumental in providing a positive customer experience. Now, as we embark on a new year and work towards […]
Gift Yourself Mystery Shopping this Holiday Season
2020 has been a tough year due to the effects of the pandemic. One-third of consumers’ employment statuses changed because of COVID. Additionally, 36 percent of consumers have experienced a negative impact on their income. With these unfortunate changes, money’s tight. As people cut back on spending and travel this holiday season, Mystery Shopping is the perfect […]
Six Ways Mystery Shopping Is Reinventing Seasonal Gig Work
This holiday season, there is one thing on everyone’s mind. Unfortunately, it’s not Santa. For many people, it’s money. This is a challenging year for a lot of people. Not just physically and mentally but also economically. The unemployment rate is at 7.9 percent, according to the U.S. Bureau of Labor Statistics. Meaning a lot of people […]
