When you’re running a business, your customer’s opinions are a valuable resource that can help position you above the rest. A 2017 survey found that 84 percent of companies that improve the customer experience see an increase in their revenue. That’s why it’s vital to get a full picture of how your customers perceive your […]
Restaurants
3 Customer Experience Trends to Watch In 2021
As the CEO of A Closer Look, I’ve seen many changes in the customer experience over the past year. In the wake of the COVID-19 pandemic, digital interactions, eCommerce, curbside pickup, and social distancing precautions have been instrumental in providing a positive customer experience. Now, as we embark on a new year and work towards […]
Gift Yourself Mystery Shopping this Holiday Season
2020 has been a tough year due to the effects of the pandemic. One-third of consumers’ employment statuses changed because of COVID. Additionally, 36 percent of consumers have experienced a negative impact on their income. With these unfortunate changes, money’s tight. As people cut back on spending and travel this holiday season, Mystery Shopping is the perfect […]
How COVID-19 Permanently Changed Restaurant Service Standards
To date, there is no connection between the intake of food and the contraction of the coronavirus. So that means the restaurant industry has remained the same, right? Wrong. As we know, the customer is not only buying food from a restaurant. They are buying an experience. So how do restaurants survive in a time when person […]
COVID-19 Second Wave? How to prepare
Sometimes you have to ask the tough questions. “Is my business ready for a second wave?”, “Are we fostering a comfortable and safe environment for staff and customers?”, or “Do we have the proper health and safety precautions in place?” The idea of a second wave of coronavirus is not one anyone likes to entertain […]
