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Retail

Case Study: Reprioritizing Customer Feedback to Improve Data Collection, Drive Operational Changes and Boost Employee Morale

2022 Large Retailer Customer How might a retailer increase revenue by 0.7% in less than one year, while also improving customer service scores by 29 basis points? By implementing A Closer Look’s Customer Ambassador Program, a solution that captures actionable customer feedback, much of it from Net Promoter Score “passives”, and offers operational insights to […]

Reinventing Customer Engagement to Collect Data, Boost Feedback and Drive Operational Improvements

Customer Ambassador Program - Goodwill of Kentucky Case Study

Customer Ambassador Program How might a retailer improve their shopping experience by moving away from traditional survey methods? By implementing A Closer Look’s Customer Ambassador Program, a solution designed to capture reliable and actionable customer data and offering critical operational insights with simple and modern digital tools. Goodwill of Kentucky, a large retailer, encouraged shoppers […]

Launch of a New Revolutionary Platform Enables Businesses to Engage with the Entire Customer Base Not Just Purchasers

A Closer Look launches the Customer Ambassador Program, empowering businesses to engage in real-time with consumers as they interact with their brand to understand better their consumer behavior A Closer Look is excited to announce the launch of the Customer Ambassador Program, an innovative customer engagement platform that enables businesses to measure customer experience in real-time as […]

How Data Can Influence Your Customer Experience Decisions

When you’re running a business, your customer’s opinions are a valuable resource that can help position you above the rest. A 2017 survey found that 84 percent of companies that improve the customer experience see an increase in their revenue. That’s why it’s vital to get a full picture of how your customers perceive your […]

3 Customer Experience Trends to Watch In 2021

As the CEO of A Closer Look, I’ve seen many changes in the customer experience over the past year. In the wake of the COVID-19 pandemic, digital interactions, eCommerce, curbside pickup, and social distancing precautions have been instrumental in providing a positive customer experience. Now, as we embark on a new year and work towards […]

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