Senior Living

As medical advances are allowing people to live longer, healthier lives, so are the demands for quality care.

Senior living communities looking to stay ahead of the curve are cementing their futures by investing in mystery shopping and competitive analysis solutions.

These programs allow senior living communities to get to know their prospective customers and competitors on a deeper level — empowering them to make better decisions, such as design upgrades that need to be done within the community or concessions that can be implemented in the sales process to remain competitive. These factors all play into what communities can do to differentiate themselves from their competition.
Lady taking care of a senior person
lady having a conversation with a smile on their faces with senior person.

Collecting customer feedback is the best way to truly understand your current and prospective resident experience.

 

Two important ways smart senior living leadership teams are staying ahead is by using these solutions to identify missed revenue opportunities at their own properties, as well as receive personalized insights about what competitors are or are not doing to connect with their customers.

Explore Mystery Shopping Solutions for Senior Living

Within these two solutions, there are a few ways we help our clients gather this intel:

senior-living-market-analysis

Senior living market analysis helps you evaluate multiple competitors or markets by taking a deep dive into a geographic area to compare multiple properties together with their features, pricing, and concession strategies for long-term, financial community planning.

person-and-virtual-mystery

In-person and virtual mystery shoppers provide a written report based on a customer questionnaire that we create with you, detailing areas of your business where you want to evaluate the customer experience.

comprehensive-phone-mystery

Comprehensive phone mystery shops are a cost-effective way to obtain insights into how responsive and helpful your sales and support teams are with prospective residents and customers.

These solutions will drive long-term value to your senior living community through operational performance, employee recognition, and positive coaching opportunities.

Resources

Exploring Concerns and Considerations in the Senior Living Landscape: A Closer Look’s Independent Research
The senior living landscape is undergoing a significant transformation as the aging baby boomer generation continues to shape the demographic landscape. With the demand for senior living options on the rise, it is crucial for ...
Continue Reading
Bridging The Staffing Gap in Senior Living: Five Innovative Strategies For Success
The senior living industry is grappling with a significant staffing gap caused by the caregiver shortage. Currently, there is a shortage of more than 400,000 workers in the sector, a large portion of that is ...
Continue Reading
Market Research Study: Unlocking the Potential of Retired Caregivers in Senior Living Communitie
Unlocking the Potential of Retired Caregivers in Senior Living Communities
As the senior living industry grapples with a pressing challenge – a significant staffing gap caused by the shortage of caregivers – innovative solutions are urgently needed. 52% of assisted living providers say their overall ...
Continue Reading

Hear What Our Clients Are Saying

Request a complementary Mystery Shopper or CAP demo

Request a complimentary
Mystery Shopper or
CAP demo

Elderly man talking with disabled woman while sitting together at table in common room