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we are a closer look

Improving customer experience since '94.

At A Closer Look, we believe there's a hidden story behind every brand's customer experience consitency.

Our role is uncovering these stories so you can double down on what works, fix what doesn't, and quickly boost your revenue.

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A young woman with a coffee and a smartphone
Our MISSION

Create customer loyalty that lasts

Everybody is a customer. Everybody loves great experiences.
We'll help you keep everybody coming back.

Authentic

We have a commitment to being transparent, relatable, and direct with our clients.

Dedicated

We’ve been dedicated to our clients and our team members for over three decades.

Resilient

We have the ability to adapt to any challenge, and help our partners do the same.

Innovative

We're constantly finding new ways to improve our solutions and how we operate.

our journey

Three Decades of CX

Since our early days in '94, we've always been fanatical about solving the mysteries of great customer experience.

Every service and solution we offer is designed to help our clients grow their businesses, achieve their CX goals, and build meaningful connections with their customers.

With our worldwide team and HQ in Atlanta, Georgia, we bring a supportive, friendly, global approach to everything we do.

2,000+

Happy Clients

40+

Passionate people

30+

Years in business

98%

Client satisfaction rate
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ACL testimonials

"ACL's mystery shop program has provided us with invaluable insights into how our teams and stores are performing from our customer’s point of view."

Jersey Mike's Subs
Executive Assistant, Operations & Training

"ACL's shoppers are thorough and thoughtful, reports are quickly review-ready, and their reporting systems are robust & user-friendly. An amazing partner."

Jeremiah's Italian Ice
Director of Company Operations

"A Closer Look consistently delivers on every promise, following through on all of our requests with remarkable success."

Build-A-Bear
Chief Operating Officer

"ACL's mystery shopping solutions provide critical feedback to our sales teams, helping them grow as professionals."

Sunrise Senior Living
Senior Director, Sales & Business Development

"We've been extremely satisfied with ACL's stellar reporting metrics and the professionalism of the team for over a decade."

Regency Senior Living
Chief Operating Officer

"Very easy to work with. I recommend A Closer Look to anyone who needs thorough, detailed, swift mystery shops and competitive market analysis."

MBK Senior Living
Vice President

"The flexibility ACL offers in reports, trending, and analysis is unmatched. We appreciate the 20+ years of oustanding service. "

Hilton Management Services
Senior Vice President

"Due to ACL's wonderful mystery shop program, our company is consistently in the top 5% of all our brands. You are the best!"

Newport Hospitality
VP of Sales and Organizational Development

"Thanks to A Closer Look, we've been able to increase the occupancy and revenue of our communities and strenegthen the abilities of our team."

Integrated Senior Lifestyles
Corporate Director of Sales

"What a team. Professional, courteous, flexible, and willing to grow alongside us as the marketplace changes. A breath of fresh air."

Leisure Care
Senior Director of Sales

"ACL has brought our service to the next level. We'd recommend them to anyone looking to get real insights into their operations. "

Floor & Decor
Senior Manager of Customer Experience
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Ready to solve your CX mysteries?

Partner with A Closer Look and let's get CX-traordinary together.