Entertainment

We live in a world with entertainment at our fingertips, and the best way to stand out is by providing an exceptional customer experience.

Given the number and variety of entertainment choices that customers have, it’s crucial that owners and operators within this space actively seek to impress patrons with exceptional experiences, going above and beyond expectations.

A Family enjoying a popcorn in a theatre and enjoying a movie.
Couple of friends playing bowling.

The main way we partner with entertainment clients to capture this intel is through our Mystery Shopping and Customer Ambassador Programs (CAP). These programs  are the most useful tools we employ to dive deeper into your guest experience, through active and ongoing collection of authentic customer feedback.

Explore Mystery Shopping Solutions for Entertainment

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Learn more about the Customer
Ambassador Programs

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We’re confident that our mystery shopping solution takes the advantage over traditional feedback strategies in three main ways that are typically adopted by establishments in the entertainment industry:
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Where traditional customer surveys fail, our mystery shops succeed. Surveys are helpful for collecting large quantities of generic data points, but lack the detailed authentic and real-time intel that mystery shops provide.

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Where online reviews are often biased and predictable based on a singular interaction, our mystery shops are unbiased and objective, focusing on the overarching experience, regardless of whether a purchase is made or not.

audit

Where internal audits miss out on the customer’s point-of-view, our mystery shops capture your operation in its natural state, ensuring that the data gathered is honest and insightful.

By partnering with us through mystery shopping or CAP, you’re investing in the future of your business, while getting to know your existing patrons and target audience on a deeper level.

Resources

Is Your Current Data Strategy Setting You Up for AI Success?
I continue to speak with organizations that ask the question: “𝑯𝒐𝒘 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒕 𝒊𝒔 𝒐𝒖𝒓 𝒄𝒖𝒓𝒓𝒆𝒏𝒕 𝒅𝒂𝒕𝒂 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒚 𝒘𝒉𝒆𝒏 𝒕𝒉𝒊𝒏𝒌𝒊𝒏𝒈 𝒂𝒃𝒐𝒖𝒕 𝑨𝑰 𝒊𝒎𝒑𝒍𝒆𝒎𝒆𝒏𝒕𝒂𝒕𝒊𝒐𝒏?” My answer is always the same: it is CRITICAL. Have you heard the ...
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7 Ways AI Will Forever Transform CX
The principles of good customer experience remain relatively constant: understanding customer needs, delivering value, providing exceptional service, and building meaningful relationships. These foundational elements form the core of any successful CX strategy, however, the rapid ...
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eBook: What the steam engine can teach us about AI and the impact of technological advancement.
The parable of Percival. It was the time of the industrial revolution when innovation was sweeping across the land. A man named James Watt, had just improved upon the steam engine which increased the rate ...
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Hear What Our Clients Are Saying

Our company has worked with A Closer Look for the past 5 years. The level of partnership is foundational to our growth and we look forward to expanding our business with A Closer Look as our long term partner.
Main Event, Inc.
Director of Ops ExcellenceMain Event, Inc.
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