Senior Living
As medical advances allow people to live longer, healthier lives, and as the baby boomer generation ages, the demand for senior living care will continuously increase. With this increased demand for senior care and accommodations comes increased competition among senior living communities. One way smart senior living managers are identifying revenue opportunities at their own properties and gathering intel on their competitors is through mystery shopping.
Services offered:
In-person Mystery Shopping Visits
Virtual Visits
Comprehensive Phone Mystery Shops
Competitive Mystery Shopping
Senior Living Market Analysis

Collecting customer feedback on your communities is the best way to understand the full resident experience, the community’s ability to attract prospective residents, and the employees’ ability to sell the community features and benefits to prospective residents.
Collecting market analysis information on your competitors’ communities is the best way to find out what they are doing exceptionally well and how they are competing on price, which can give you a competitive edge and set you apart.
How Our Strategic Feedback Programs Drive Value
Drive Operational Change
- Pinpoint missed opportunities for revenue growth in your sales process.
- Evaluate training processes to optimize for a consistently exceptional experience for prospective and current residents.
- Identify operational benchmarks and opportunities for improvement.
Employee Recognition and and Coaching
- Reward high performing employees with praise in a timely manner.
- Confirm consistency in the sales and operations process, ensuring it reflects your company culture.
- Identify valuable coaching and improvement opportunities among your staff.
Competitive Market Information
- Collect competitive pricing information.
- Learn about a competitor’s quality and service differentiators.
- Acquire knowledge about sales tactics used by other senior living providers.


Don’t Just Take Our Word For It: Hear What Our Clients Are Saying
“A Closer Look has been very easy to work with! During the pandemic, we pivoted to different types of mystery shops for our team members, as well as had an increased need for competitive market analyses because of the ever-changing market landscapes. Very happy to recommend A Closer Look to anyone who would like thorough, detailed, and swift mystery shops and competitive market analyses.”
– VP of Sales and Marketing, MBK Senior Living
Let us tell the story of your guest experience first-hand.

