Focused Feedback Studies Market Research

At A Closer Look, we understand the importance of hearing directly from your customers. Our Focused Feedback Studies provide the market research you need to truly understand your customers’ experiences, preferences, and pain points.

By conducting custom-designed customer studies, we help you uncover actionable insights to improve your customer experience and build enduring brand loyalty.

The Power of Customer Studies

In today’s competitive landscape, assumptions and guesswork are not enough. You need real data and authentic feedback from your customers to guide your decisions and strategies. That’s where our Focused Feedback Studies come in. Through carefully crafted surveys and in-depth analysis, we help you:

Customized Market Research for Your Brand

Every brand is unique, which is why we work closely with you to design a Focused Feedback Study tailored to your specific needs and goals. Our experienced team will help you craft up to 10 custom survey questions to measure exactly what matters most to your brand.

We then rapidly field the survey to customers, either through our proprietary panel of everyday consumers or your own customer list. Our advanced analysis techniques and industry expertise allow us to deliver robust, meaningful insights in less than 90 days.

Turnkey Solutions for Every Industry

Whether you’re an eCommerce business looking to optimize your online customer experience, a restaurant chain seeking to improve customer satisfaction, or a senior living community aiming to enhance resident engagement, our Focused Feedback Studies can help. We have extensive experience conducting market research and customer studies across a wide range of industries, including:

Retail

Discover what drives customer loyalty, purchase decisions, and brand perception in the competitive retail landscape to stay ahead and deliver exceptional in-store and online experiences.

Entertainment

Gain insights into your audience's viewing habits, content preferences, and engagement drivers to create compelling entertainment experiences and build a loyal fan base.

Restaurant

Understand your diners' preferences, satisfaction levels, and dining habits to improve menu offerings, service quality, and overall restaurant experience.

Hotel

Identify the key factors that influence guest satisfaction, loyalty, and booking decisions to enhance your hotel's amenities, service, and overall guest experience.

eCommerce

Optimize your online store and improve the digital customer experience by understanding your customers' preferences, pain points, and expectations when shopping online.

Senior Living

Gain insights into the needs, preferences, and concerns of seniors and their families to improve your community's offerings, services, and living experience for residents.

Unlock the Voice of Your Customer with A Closer Look

Don’t let the voice of your customer remain a mystery. Partner with A Closer Look to conduct a Focused Feedback Study and gain the insights you need to succeed. Our customized market research and rapid, actionable insights will help you improve customer loyalty, increase revenue, and build sustainable competitive advantage.

Contact us today to learn more and get started on your customer study. Let the authentic voice of your customers guide the way forward for your brand.

Resources

Case Study: Reprioritizing Customer Feedback to Improve Data Collection, Drive Operational Changes and Boost Employee Morale

2022 Large Retailer Customer. How might a retailer increase revenue by 0.7% in less than one year, while also improving customer service scores by 29 basis points? By implementing A Closer Look’s Customer Ambassador Program, ...

7 Ways AI Will Forever Transform CX

The principles of good customer experience remain relatively constant: understanding customer needs, delivering value, providing exceptional service, and building meaningful relationships. These foundational elements form the core of any successful CX strategy, however, the rapid ...

Whitepaper: Enhancing Brand Image – A Data-Driven Examination of the Recruitment Process and Its Impact on Brand Reputation

Key Takeaway: The Recruitment Experience has a Tangible Impact on Brand Opinion From the data collected, the biggest takeaway for brands is that the application and interview process significantly influences applicants’ opinions of a brand, ...

Focused Feedback Studies

The Power of Customer Studies

Understand Your Customers

Measure Brand Perception

Identify Friction Points

Optimize + Track Performance

Customized Market Research for Your Brand