Transform Your Customer Experience

Human Intelligence + Data-Driven Insights

Discover customer experience gaps using tailored, ready-to-deploy market research solutions

Who We Are

A Closer Look is a customer experience consultancy that helps brands build authentic and enduring customer-centric brand loyalty. We have been passionate about the customer experience for more than 25 years, and we have partnered with some of the world’s leading brands to help them understand and improve their customer experience.

Our unique perspective and the first-party customer journey data we collect allows us to authentically share the voice of the customer, YOUR customer, and offer tangible advice on ways to improve their experience. We help brands move beyond mere price-driven loyalty by giving them deep customer insights that illuminate what truly matters. By meeting customer needs, we help brands build customer-centric brand loyalty that is both authentic and enduring.

Industries of Expertise

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Woman shopping online for customer experience research.
Man bowling at a bowling alley as part of customer experience research.
A couple checking into a hotel for customer experience research.
Friends enjoying a meal at a restaurant for customer experience research.
Smiling grocery store employee looking into the camera as part of customer experience research.
A girl taking care of a senior citizen

Industries of Expertise

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Digital Shopping, Online Products & Services, Customer Journeys

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Movie Theaters, Bowling & Nightlife, Event & Concert Venues

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Full Service, Resorts, Extended Stay, Luxury Properties

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Fine Dining, Full Service, Fast Casual, QSR, Bars & Brewpubs

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Brick & Mortar, E-Commerce Products & Services

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Senior Living

Independent Living, Assisted Living, Memory Care Communities

What Makes Us Different?

Customer Experience Experts
Customer Experience Experts
We are experts at every step of the customer journey, providing data-driven insights through tactics such as mystery shopping, real-time feedback, market analyses and more.
Talented Storytellers
Talented Storytellers
We don’t just provide data: we tell detailed stories that give you authentic insights into the voices of your customers and strategic guidance on impactful improvements.
Data Specialists
Data Specialists
We dive deep into your data, providing analytical reports that make it easy to drive ROI and improve customer loyalty.

What Our Clients Are Saying