Hotel

Let’s face it: hotels are experiencing a declining market share due to the countless lodging options out there — and staying competitive is much more than a matter of simple price.
Your guests are constantly evaluating the quality of their experience, from the ease of their initial booking process to their stay and final check-out. When the competition is so fierce, any problems or missed opportunities will impact their likelihood of returning, or even recommending your hotel over competitors.
Hotel Staff is filling a form of the customer on the receptionist Desk.

The best way to gauge how well you’re creating brand loyalty is by capturing your guests’ real experiences, which can be a complicated process. Where traditional surveys, internal audits and online reviews each provide a piece of the puzzle, our Mystery Shopping and Customer Ambassador Programs provide a comprehensive, unbiased perspective of your customer experience — think of us as your second set of eyes.

Explore Mystery Shopping Solutions for Hotels

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Ambassador Programs

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What really sets us apart? It’s not the data collection (although it’s the most detailed you’ll find). The real difference lies in how our analyses drive operational performance:
Our-data-tells-a-story
Our Data Tells a Story

Each interactive report provides detailed analytics that highlight areas of success and identify high-need spaces for the hotel.

customer-expections-are-always-changing
Customer Expectations Are Always Changing

We work with you to define, refine and consistently track the metrics that matter most, from key experience indicators, to safety & security, to overall satisfaction.

we-help-you-create-motivation
We Help You Create Motivation

Share your reports with General Managers to help them incentivize line-level operation employees, or use the mystery shops to rate the GM’s performance for annual awards.

Resources

7 Ways AI Will Forever Transform CX
The principles of good customer experience remain relatively constant: understanding customer needs, delivering value, providing exceptional service, and building meaningful relationships. These foundational elements form the core of any successful CX strategy, however, the rapid ...
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eBook: What the steam engine can teach us about AI and the impact of technological advancement.
The parable of Percival. It was the time of the industrial revolution when innovation was sweeping across the land. A man named James Watt, had just improved upon the steam engine which increased the rate ...
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Enhancing Brand Image – A Data-Driven Examination of the Recruitment Process and Its Impact on Brand Reputation
Whitepaper: Enhancing Brand Image – A Data-Driven Examination of the Recruitment Process and Its Impact on Brand Reputation
Key Takeaway: The Recruitment Experience has a Tangible Impact on Brand Opinion From the data collected, the biggest takeaway for brands is that the application and interview process significantly influences applicants’ opinions of a brand, ...
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Hear What Our Clients Are Saying

After over 20 years of being associated with A Closer Look, I wanted to take a few minutes to express my appreciation for the outstanding service you have continued to deliver to our properties and Area VP’s throughout these years. The flexibility your company offers in reports, trending and analysis is unmatched by other like sources.
Hilton
Senior Vice PresidentHilton Management Services Focused Service Division
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