Market Care
for Senior Living
As a senior living leader, you know that data is essential for strategic planning and driving growth. But compiling market research is time-consuming, and pulls your sales teams away from revenue-generating activities.
Market Care eliminates the need for manual competitive intelligence gathering so your staff can stay focused on selling. No more fruitless Google searches and piecing together scattered Excel sheets. We provide ready-to-use market insights at your fingertips.
Market Care for Senior Living benefits:
Drive Occupancy + Optimize Pricing
Benchmark against local competitors on occupancy rates, rental pricing, room types, and more. Make data-backed decisions to maximize residency.
Reduce Sales Team Intel Gathering
Free up your sales counselors’ time for selling rather than hours of market research. Preserve revenue-generating capacity based on sales team output.
Uncover New Opportunities
Identify market "white spaces", expansion possibilities, and ways to differentiate your services from local competition. Discover pockets of unmet demand.
Optimize Care + Amenity Services
Compare surrounding communities' care service offerings to optimize your own amenity, utility and care service packages based on market demand.
Market Care Key Features:
- Competitive landscape analysis: Gain an in-depth view of key competitors in your market area with a convenient, subscription-based service with national, regional and state level access.
- Granular benchmarking: Compare your community against local competitors across factors like pricing, medical fees, room types, amenities and more.
- Occupancy insights: Access data on competitor occupancy rates, vacancy rates and concessions to inform pricing strategy.
- Location analysis by proximity: Easily analyze competitor communities sorted by proximity to identify location-based opportunities.
- Comprehensive cost comparisons: Assess competitor rental rates, associated costs and care fees across offered room types.
- Detailed care service offerings: View comprehensive lists of care types offered, service lines and utilities provided by competing communities.
Ready to take the next step in gathering senior living competitive intelligence?
Fill out the form below to schedule a demo of Market Care today.
Don’t leave easy revenue opportunities on the table. Contact us today to learn more about Market Care!
Resources
5 Reasons to Conduct a Senior Living Competitive Analysis
Exploring Concerns and Considerations in the Senior Living Landscape: A Closer Look’s Independent Research
