It’s no secret that the retail landscape is constantly evolving — and right now, we’re in the middle of a whirlwind change. The rise of online retailers has led to a redefinition of “shopping” that seems to prize convenience and efficiency above all, sometimes spelling trouble for traditional brick-and-mortar stores.

But that’s not the whole story.

Amidst these changes, one fundamental thing has held true: customers still have a deep desire for authentic interactions. They are seeking an experience that starts long before, and goes far beyond, the transaction.

Not convinced?

0 %
of customers are willing to pay more for a great experience
0 %
have made an impulse purchase based on a personalized experience.

While there are many ways to measure the customer experience, only our Mystery Shopping and Customer Ambassador Programs truly provide a 360° view for retailers.

Why? First, they provide detailed, unbiased information that reflects the customer’s viewpoint — no more wondering whether an internal audit is providing realistic results or choosing between quantity and quality of data points.
These programs are also the key to driving operational change in your business: our mission is to help you succeed, which means capturing constructive feedback (this is no “gotcha” moment).
We work with you to ensure that every survey or mystery shop reflects your culture, goals and outlook; evaluate your training processes, set benchmarks and work towards goals in a realistic, incremental manner.


Case Study: Reprioritizing Customer Feedback to Improve Data Collection, Drive Operational Changes and Boost Employee Morale
2022 Large Retailer Customer. How might a retailer increase revenue by 0.7% in less than one year, while also improving customer service scores by 29 basis points? By implementing A Closer Look’s Customer Ambassador Program,
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7 Ways AI Will Forever Transform CX
The principles of good customer experience remain relatively constant: understanding customer needs, delivering value, providing exceptional service, and building meaningful relationships. These foundational elements form the core of any successful CX strategy, however, the rapid
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eBook: What the steam engine can teach us about AI and the impact of technological advancement.
The parable of Percival. It was the time of the industrial revolution when innovation was sweeping across the land. A man named James Watt, had just improved upon the steam engine which increased the rate
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Request a complementary Mystery Shopper or CAP demo
Request a complementary Mystery Shopper or CAP demo