Meet the Team

Our team of customer experience fanatics is here to take your customer engagement to the next level. Thanks to decades of experience in data analytics, technology, and customer experience operations across industries, we are uniquely positioned to not only understand the challenges that modern executives face, but also work with you to build a strategy that builds brand loyalty, maximizes profitability and drives growth.

Chris Gillen

Chief Executive Officer

Chris Gillen

Chief Executive Officer

As CEO and co-owner of ACL, Chris leads the team towards achieving their vision of being the ultimate partner for brands fanatical about the customer experience. He is dedicated to building brand loyalty for clients of all industries by providing robust data about the first-hand experiences of all customers who interact with their brand.

Chris’s experience in helping businesses iterate and improve their customer experience spans nearly three decades, including various leadership positions in retail companies known for phenomenal brand loyalty.

In his spare time, Chris enjoys traveling, spending time with his wife and reading up on past and trending topics, like technological developments and their parallels with today’s artificial intelligence advancement.

Dwight Dayhoff

Chief Technology Officer

Dwight Dayhoff

Chief Technology Officer

Dwight Dayhoff is a dynamic technical leader and agile transformist with a solid background in software engineering. He has dedicated his career to helping organizations achieve consistent and reliable results by empowering his teams and driving excellence.

Dwight’s authentic leadership style and experience working with diverse, global teams sets him apart. His belief in fostering collaboration and adaptability has guided numerous teams through agile transformations and other technology projects that deliver high-quality solutions within strict timelines.

He genuinely connects with individuals on his team, empowering them to achieve their full potential. Dwight believes communication, trust, open dialogue and idea-sharing are what fuels innovation, allowing him and his teams to identify and implement cutting-edge technologies with rapid success.

Dwight is an avid Star Wars enthusiast and an official member of 501st.com, where he passionately volunteers his time cosplaying as a Jawa, combining his love for creativity and community service.

Alison Moshkelani

Vice President of Operations

Alison Moshkelani

Vice President of Operations

Over the course of her 9-year tenure with ACL, Alison Moshkelani has risen to her current role thanks to her passion, strategy, and authenticity. Knowing that the heart of any successful operation is its people, she leads with empathy and values each team member to foster a culture of support and collaboration. This approach has not only earned Alison the respect and loyalty of her team, but has also paved the way for the company's collective success.

Alison’s superpower is her ability to "zoom out" to the bigger picture, allowing her to understand how every aspect of operations fits seamlessly into the broader vision and goals of a company. She creates motivated, high-performing teams by inspiring and empowering others to reach their full potential in an environment where innovative ideas are welcomed, and everyone feels encouraged to contribute their unique talents to the company's growth. By connecting the dots and aligning team efforts with company vision, Alison ensures that ACL’s operations remain strategically oriented, efficient, and purposeful.

Outside of work, Alison enjoys nothing more than spending quality time with her loved ones (including her feline companions). Whether it's a cozy evening in playing with her cats or a delightful family outing, she finds joy in the simple pleasures of balancing professional and home life.

Ilicia Reyes-Higgins

Director, Finance

Ilicia Reyes-Higgins

Director, Finance

Ilicia is an integral part of the ACL team, bringing a decade of accounting expertise supporting diverse industries such as real estate, property management, marketing and market research. Her interest in math started at a young age, and she was drawn to finance as a way to use her skills to contribute to business growth.

Ilicia’s meticulousness and detail-oriented nature give her a keen eye for detail, earning her the moniker of “forensic accountant" among her colleagues. Her enthusiasm for uncovering inaccuracies and resolving complex financial puzzles is unparalleled, and she consistently delivers innovative solutions to propel ACL and its clients towards success.

Jennifer Reck

Director, Client Management

Jennifer Reck

Director, Client Management

Jen Reck serves as a Director of Client Management at ACL. She has been with the company since 2007, and her extensive experience and dedication shines through in every interaction with clients.

Jen is deeply passionate about helping clients leverage their valuable customer data to identify the most effective strategies for growth. She believes that the best way to drive revenue is by enhancing authentic connection with customers, which comes by truly listening to their needs — if you want your guests to know they matter to you and become repeat customers, show it by being interested in what matters to them.

Her expertise in identifying actionable insights for clients allows her to help them develop successful customer retention and loyalty programs. She leads a team of client specialists that deliver personalized, transparent and data-backed perspectives that help brands achieve their loyalty goals and optimize their operations for authentic, 1:1 customer connection.

Outside of work, Jen enjoys reading, fitness, and exploring new places and adventures with her husband and two grown children.

Lisa Kacena-Grell

National Sales Executive

Lisa Kacena-Grell

National Sales Executive

Lisa is a seasoned sales professional in the customer feedback solutions industry, having started her career in 2011 when she joined ACL as a sales executive. With a wealth of experience under her belt, Lisa has worked extensively with leading brands across North America, specializing in various fields such as hospitality, senior living, childcare, and fitness.

Driven by her passion for assisting companies in measuring and enhancing the customer experience, Lisa thrives on delivering tailored solutions that drive repeat visits and foster brand loyalty. She firmly believes that understanding a prospect’s desires, requirements and obstacles is crucial to proposing the best-suited solutions that align with their goals. By adopting this customer-centric approach, Lisa consistently achieves outstanding results for her clients.

In her spare time, Lisa enjoys traveling, fitness, gardening and cooking with her husband, two children, 16-year-old dog and 17 grand-chickens.

Core Values

People First

We believe that the success of a company starts internally. By prioritizing the well-being of our employees, we create a team of people who strive to do great work. We are committed to listening actively and building trust through understanding, empathy and open communication.

Create Value

Value creation is at the heart of our business: we’re always striving to provide unparalleled service to clients of all levels across industries. We also “practice what we preach” internally, with a continuous commitment to finding bigger and better ways to deliver services and improve our processes.

Do the Right Thing

What you see is what you get! Integrity and honesty are the pillars on which our business stands. We operate with openness, transparency and empathy as we believe successful client-partner relationships are built on these characteristics.

Have Fun

What’s life without a little bit of fun? We strive to create a safe work environment that not only excites our employees and clients, but also promotes safety, inclusivity, playfulness and lots of laughter.