Resources

Market Research

The Loyalty Program Illusion: Exposing the Limitations of Rewards-Based Programs

June 28, 2024

Traditional loyalty programs often create an illusion of loyalty driven by discounts and perks, rather than genuine brand devotion, according to a survey of 1,744 consumers by A Closer Look. To foster authentic customer relationships, ...

Leveraging artificial intelligence in call centers report

Striking the Balance: Leveraging AI in Call Centers While Maintaining the Human Touch

May 2, 2024

A Closer Look conducted a survey of 1,709 consumers to understand their perceptions, attitudes, and experiences with artificial intelligence (AI) in customer service. The study reveals that while customers recognize the potential efficiency benefits of ...

Enhancing the Movie Theater Customer Experience: Insights and Strategies

April 12, 2024

Discover key insights and strategies to improve the movie theater customer experience, based on a comprehensive market research study. Learn how to drive revenue growth and foster long-term loyalty by focusing on comfort, cleanliness, audio-visual ...

Case Studies

Case Study: Reprioritizing Customer Feedback to Improve Data Collection, Drive Operational Changes and Boost Employee Morale

October 7, 2022

2022 Large Retailer Customer. How might a retailer increase revenue by 0.7% in less than one year, while also improving customer service scores by 29 basis points? By implementing A Closer Look’s Customer Ambassador Program, ...

Customer Ambassador Program Goodwill of Kentucky Case Studies

Reinventing Customer Engagement to Collect Data, Boost Feedback and Drive Operational Improvements

October 15, 2021

Reinventing Customer Engagement to Collect Data, Boost Feedback and Drive Operational Improvements Customer Ambassador Program How might a retailer improve their shopping experience by moving away from traditional survey methods? By implementing A Closer Look’s ...

Newsroom

A Closer Look CEO Chris Gillen Shares Insights on AI and Customer Experience in Recent Podcast

August 1, 2024

ACL CEO Chris Gillen shares valuable insights on AI's impact on customer experience and brand loyalty in a recent podcast. He emphasizes the importance of ...

A Closer Look CEO Shares Insights on AI’s Impact on BPO in FocusOn Business Magazine Interview

July 31, 2024

A Closer Look's CEO Chris Gillen shares expert insights on AI's transformative potential in the BPO industry, emphasizing the importance of combining AI with human ...

A Closer Look’s Latest Report Reveals the Delicate Balance of AI and Human Touch in Call Centers

June 13, 2024

New study provides critical insights for businesses seeking to optimize customer service through strategic AI implementation while preserving essential human interaction

A Closer Look CEO Chris Gillen to Keynote CX Outsourcers Conference on AI and the Future of Customer Service

May 1, 2024

Chris Gillen, CEO of A Closer Look, will share insights on the impact of generative AI on call centers and strategies for navigating the future ...

A Closer Look’s Latest Market Research Report Unveils Strategies to Revolutionize the Movie-Going Experience

April 13, 2024

A Closer Look, a leading market research firm, has released its latest report titled "Enhancing the Movie-Going Customer Experience: Insights and Strategies for Theater Operators." ...

New Market Research Report from A Closer Look Reveals the Path to Building Emotionally Connected, Loyal Customers

April 11, 2024

In a world where customer loyalty is increasingly hard to come by, A Closer Look's groundbreaking market research report, "Beyond Surveys: A Deep Dive into ...

Blog

accountability as a company culture requires brands to be open to feedback