The main way we partner with entertainment clients to capture this intel is through our Mystery Shopping and Customer Ambassador Programs (CAP). These programs are the most useful tools we employ to dive deeper into your guest experience, through active and ongoing collection of authentic customer feedback.
Where traditional customer surveys fail, our mystery shops succeed. Surveys are helpful for collecting large quantities of generic data points, but lack the detailed authentic and real-time intel that mystery shops provide.
Where online reviews are often biased and predictable based on a singular interaction, our mystery shops are unbiased and objective, focusing on the overarching experience, regardless of whether a purchase is made or not.
Where internal audits miss out on the customer’s point-of-view, our mystery shops capture your operation in its natural state, ensuring that the data gathered is honest and insightful.