As medical advances allow people to live longer, healthier lives, and as the baby boomer generation ages, the demand for senior living care will continuously increase. With this increased demand for senior care and accommodations comes increased competition among senior living communities. One way smart senior living managers are identifying revenue opportunities at their own properties and gathering intel on their competitors is through mystery shopping.
In-person Mystery Shopping Visits
Comprehensive Phone Mystery Shops
Competitive Mystery Shopping
Senior Living Market Analysis
Collecting customer feedback on your communities is the best way to understand the full resident experience, the community’s ability to attract prospective residents, and the employees’ ability to sell the community features and benefits to prospective residents.
Collecting market analysis information on your competitors’ communities is the best way to find out what they are doing exceptionally well and how they are competing on price, which can give you a competitive edge and set you apart.
How Our Strategic Feedback Programs Drive Value
Drive Operational Change
- Pinpoint missed opportunities for revenue growth in your sales process.
- Evaluate training processes to optimize for a consistently exceptional experience for prospective and current residents.
- Identify operational benchmarks and opportunities for improvement.
Employee Recognition and and Coaching
- Reward high performing employees with praise in a timely manner.
- Confirm consistency in the sales and operations process, ensuring it reflects your company culture.
- Identify valuable coaching and improvement opportunities among your staff.
Competitive Market Information
- Collect competitive pricing information.
- Learn about a competitor’s quality and service differentiators.
- Acquire knowledge about sales tactics used by other senior living providers.
Don’t Just Take Our Word For It: Hear What Our Clients Are Saying
“A Closer Look has been very easy to work with! During the pandemic, we pivoted to different types of mystery shops for our team members, as well as had an increased need for competitive market analyses because of the ever-changing market landscapes. Very happy to recommend A Closer Look to anyone who would like thorough, detailed, and swift mystery shops and competitive market analyses.”
– VP of Sales and Marketing, MBK Senior Living
Let us tell the story of your guest experience first-hand.
Track Your Business Pulse
Engage with your customers in real-time and measure customer experience
Reports and Analytics
We boast over 50 different reports to help our clients drill down to the data they need to help their business thrive.
Dine Out. Write. Get Paid.
Enjoy a meal by providing detailed feedback at one of the many partner restaurants we work with
Build Loyalty the New Way
Learn how your customers feel before it’s on social media
What Our Clients Are Saying
"A Closer Look has been instrumental in guiding our training and marketing initiatives to drive positive guest experiences as we grow. We are blessed to have a great vendor partnership with the team at A Closer Look!"
Vice President of Field Operations
"A Closer Look has been an amazing partner in our mission to be the coolest frozen dessert brand. While we strive to provide the most flavorful experiences to each and every guest, A Closer Look provides integral insight as to what our guests see and feel during their time with us. Their shoppers are thorough with visits and thoughtful with feedback, shopper reports are quickly ready for review and the reporting systems that A Closer Look provides are robust but user friendly. We are thankful for this program so we can pride ourselves with the WOW's and work on any opportunities out there."
Director of Company Operations
Jeremiah's Italian Ice
"A Closer Look has consistently and thoroughly followed through with everything we have asked of them since the inception of our program. It's one thing for a company to make promises on what they can do, but it's quite another for them to actually follow through with such success!"
Chief Operating Officer