Senior Living
As medical advances allow people to live longer, healthier lives, and as the baby boomer generation ages, the demand for quality senior living care continuously increases. This means increased competition among senior living communities. One way smart senior living managers are staying ahead: mystery shops and competitive analysis to identify missed revenue opportunities at their own properties and personalized insights about what competitors are or are not doing right.
In-person Mystery Shopping Visits: Thorough and extensive, our written mystery shop reports are from authentic, in-person mystery shoppers who make specific observations during their visit that are based on the custom questionnaire your brand and ACL create together.
Virtual Visits: Like in-person mystery shopping, virtual visits done via video conference gather custom information to help your brand understand what your community is doing well, or in some cases not so well, to help highlight areas for improvement.
Comprehensive Phone Mystery Shops: Conducted over the phone instead of via video or in-person, phone mystery shops are an efficient and cost-effective way to obtain insights into how responsive your sales and support staff are with prospective residents, including time to answer and/or return communications, to highlight areas of improvement.
Competitive Mystery Shopping: Keep a pulse on what competitor communities are offering, what sales tactics they’re using to close and how responsive they are to prospective residents, to uncover what competitors are doing exceptionally well (or not).
Senior Living Market Analysis: Need to gauge multiple competitors? Or are you considering building or buying in a new market? Our comprehensive market analysis looks at a full geographic area to compare multiple properties together with their features, pricing and concession strategies for long-term, financial community planning.


Collecting customer feedback on your communities is the best way to understand the full resident experience, the community’s ability to attract prospective residents, and the employees’ ability to sell the community features and benefits to prospective residents.
Collecting market analysis information on your competitors’ communities is the best way to find out how they are competing on price, how aggressive their concessions are and how their current occupancy compares to your communities.
How Our Strategic Feedback Programs Drive Value
Drive Operational Change
- Pinpoint missed opportunities for revenue growth in your sales process.
- Evaluate training processes to optimize for a consistently exceptional experience for prospective and current residents.
- Identify operational benchmarks and opportunities for improvement.
Employee Recognition and Coaching
- Reward high performing employees with praise in a timely manner.
- Confirm consistency in the sales and operations process, ensuring it reflects your company culture.
- Identify valuable coaching and improvement opportunities among your staff.
Competitive Market Information
- Collect competitive pricing information.
- Learn about a competitor’s quality and service differentiators.
- Acquire knowledge about sales tactics used by other senior living providers.


Don’t Just Take Our Word For It: Hear What Our Clients Are Saying
“A Closer Look has been very easy to work with! During the pandemic, we pivoted to different types of mystery shops for our team members, as well as had an increased need for competitive market analyses because of the ever-changing market landscapes. Very happy to recommend A Closer Look to anyone who would like thorough, detailed, and swift mystery shops and competitive market analyses.”
– Vice President, MBK Senior Living
Let us tell the story of your guest experience first-hand.

