Restaurant

What sets successful restaurants apart from their competitors? It’s not food quality, and it’s not amazing service — though both are crucial to a successful restaurant business. The real “secret sauce” is their willingness to listen to their customers, and the speed at which they adapt.

Did you know that 80% of restaurants shutter their doors within the first 5 years? That’s why it’s imperative that operators set out with the goal of impressing their patrons at each and every touchpoint, collecting authentic feedback that’s used to reinforce success and drive strategic change, from improving menu quality and speeding up service to identifying revenue-generating up-sell opportunities.

of restaurants shutter their doors within the first 5 years
0 %

Our Mystery Shopping and Customer Ambassador Programs (CAP) give restaurants the edge they need to stay ahead of the competition by:

Leadership-Icon

Driving operational performance by providing leadership teams with a birds-eye-view of how their brand standards are being upheld by staff

Feedback-Icon

Obtaining honest, constructive feedback that highlights actionable opportunities to improve the  customer experience

Opportunities-Icon

Providing opportunities for positive feedback and constructive coaching

Employee-Icon

Measuring employee training effectiveness and performance

Explore Mystery Shopping Solutions for Restaurants

Explore

Learn more about the Customer
Ambassador Programs

Learn
of the feedback coming through both CAP and Mystery Shopping reinforce positive action
0 %

That last piece is key: both CAP and Mystery Shopping are used by our clients as a constructive tool, with 65% of the feedback coming through these programs reinforcing positive action — giving leaders the opportunity to better their employees and processes.

Resources

Enhancing Brand Image – A Data-Driven Examination of the Recruitment Process and Its Impact on Brand Reputation
Whitepaper: Enhancing Brand Image – A Data-Driven Examination of the Recruitment Process and Its Impact on Brand Reputation
Key Takeaway: The Recruitment Experience has a Tangible Impact on Brand Opinion From the data collected, the biggest takeaway for brands is that the application and interview process significantly influences applicants’ opinions of a brand, ...
Continue Reading
Hand touch on mobile phone to add five yellow stars to customer evaluates products and services. Customer satisfaction and marketing survey rating concept.
How Data Can Influence Your Customer Experience Decisions
When you’re running a business, your customer’s opinions are a valuable resource that can help position you above the rest. A 2017 survey found that 84 percent of companies that improve the customer experience see ...
Continue Reading
Asian women wearing protective mask standing in cafe during covid-19 preventing.
How COVID-19 Permanently Changed Restaurant Service Standards
To date, there is no connection between the intake of food and the contraction of the coronavirus. So that means the restaurant industry has remained the same, right? Wrong. As we know, the customer is ...
Continue Reading

Hear What Our Clients Are Saying

A Closer Look has been an amazing partner in our mission to be the coolest frozen dessert brand. While we strive to provide the most flavorful experiences to each and every guest, A Closer Look provides integral insight as to what our guests see and feel during their time with us. Their shoppers are thorough with visits and thoughtful with feedback, shopper reports are quickly ready for review and the reporting systems that A Closer Look provides are robust but user friendly. We are thankful for this program so we can pride ourselves with the WOW’s and work on any opportunities out there.
Jeremiah’s Italian Ice
Director of Company OperationsJeremiah’s Italian Ice
Request a complementary Mystery Shopper or CAP demo

Request a complimentary
Mystery Shop or
CAP demo

Request
A Lady eating in a restaurant at lunch time.