Mystery shopping helps businesses increase sales by assisting in improving customer service awareness. Mystery shoppers are given a specific set of guidelines and questions before their visit so they can observe and take note of each criteria while it is occurring. Mystery shops will tell you WHY the visit was excellent and specifically what staff did to make it that way. Don’t leave it up to chance and HOPE that employees are following their training and displaying consistent core behaviors.
Who Mystery Shops?
The most recognized brands use mystery shopping to measure staff adherence to brand standards. These companies focus on the small things, the everyday, consistent actions of their staff. They are able to drive change by rewarding staff who are doing a great job as well as identify those who need more training. Employees like to be recognized for doing a great job, which in turn leads to staff retention and lower employee turnover.
Why Mystery Shop?
Mystery shop evaluations provide detailed information from an unbiased customer perspective of their experience. Businesses receive these reports on a consistent basis so areas of opportunity can be identified, hopefully before a poor experience reaches other guests. Mystery shops are an objective assessment of what took place during the guests visit.
As data points are gathered through each mystery shop, clients can access results using A Closer Look’s proprietary reporting platform, allowing them to easily pinpoint areas of opportunity. Companies can segment the data in a myriad of ways so they’re not only focused on the top or bottom performing stores. There is value in finding out the customer experience in all the stores in between.
How Our Strategic Mystery Shopping Program Drives Value
Drive Operational Change
- Our clients use mystery shops to evaluate their training processes.
- Our clients use mystery shopping to set an operational benchmark and then increase that figure incrementally.
- Our clients use mystery shopping to stay on top of their operations and ensure that both current and prospective clients have an exceptional experience.
- Our clients build mystery shop programs to reflect their company culture.
Constructive Criticism and Coaching
- We work with our clients, upfront, to ensure the mystery shop program reflects their culture, goals and outlook.
- Our clients use mystery shopping in a constructive way, not punitively.
- Mystery shops are used to improve a company’s operations and employees, not belittle them.
- Our clients view mystery shop feedback as positive and encouraging, and it helps them to set goals and work to improve.
Competitive Market Information
- Our clients use mystery shopping to collect competitive pricing information.
- Our clients use mystery shopping to learn about their competitors’ quality and service differentiators.
Don’t Just Take Our Word For It
Let us tell the story of your guest experience first-hand
We Know Restaurants
Mystery Shops for Fine Dining, Premium and Casual Dining, Fast Casual and Bars and Nightclubs
Reports and Analytics
We boast over 50 different reports to help our clients drill down to the data they need to help their business thrive.
Dine Out. Write. Get Paid.
Enjoy a meal by providing detailed feedback at one of the many partner restaurants we work with
Build Loyalty the New Way
Learn how your customers feel before it’s on social media
What Our Clients Are Saying
"A Closer Look's services helped us formulate a qualitative scorecard specific to our hospitality operations and has helped us tremendously in monitoring and improving the experience for our guests. The team at A Closer Look is extremely responsive and helpful whenever needed."
Sr. Manager, Training & Hospitality Operations
"A Closer Look has consistently and thoroughly followed through with everything we have asked of them since the inception of our program. It's one thing for a company to make promises on what they can do, but it's quite another for them to actually follow through with such success!"
Chief Operating Officer
"A Closer Look is a great partner! The resulting data is easy to digest and make actionable. Most importantly, however, they've always been helpful and responsive with us when we have issues or urgent requests."
Founder and Chief Experience Officer
The Little Beet
"The attentive service and lightning fast timeliness when anything requires attention are what sets A Closer Look apart from any other service provider we have worked with. Additionally, the reporting provided is best in class!"
Vice President of Operations
"The old adage 'Inspect What You Expect' is so true. Thank you… A Closer Look, you help keep us on our toes and our guests, owners and associates benefit. You are the best!"
—Lizz A. Chambers
Vice President of Sales and Orgizational Development
"Our company has worked with A Closer Look for the past 5 years. The level of partnership is foundational to our growth and we look forward to expanding our business with A Closer Look as our long term partner."
Director of Ops Excellence
Main Event, Inc.
"After over 20 years of being associated with A Closer Look, I wanted to take a few minutes to express my appreciation for the outstanding service you have continued to deliver to our properties and Area VP's throughout these years. The flexibility your company offers in reports, trending and analysis is unmatched by other like sources."
Senior Vice President
Hilton Management Services Focused Service Division
"Utilizing A Closer Look has brought our service to the next level! We constantly engage in discussions & enhancements with the team to ensure we stay at the top of our game. Floor & Decor would recommend them to any business looking to gauge service levels and get some real insights into their operations."
Senior Manager Customer & Associate Experience
Floor & Decor
"The Regency Senior Living communities have partnered with A Closer Look for over a decade, and we continue to be extremely satisfied with the professionalism of the team and the ability to modify the program to our priorities. The reporting metrics are exceptional and help pinpoint areas of growth opportunities. I would not hesitate to recommend this company to my colleagues in our industry."
Chief Operating Officer
Regency Senior Living