Blog

Mystery shopping can validate your AI strategy with Human Emotional Intelligence.

Balancing AI and Reality: The Essential Role of Mystery Shopping in Modern Business Strategy

Companies are diving headfirst into AI – but at what cost to customer relationships? Learn how mystery shopping keeps you grounded in what really matters: ...

Keeping Your Brand’s Human Touch in an AI-Driven World

While AI offers numerous benefits, it is crucial to strike the right balance between AI-driven automation and human interaction to maintain positive customer experiences and ...

accountability as a company culture requires brands to be open to feedback

Balancing Accountability and the Need for Safe Spaces

Discover how to create a workplace culture that promotes both accountability and psychological safety. This article explores strategies for leaders to encourage open feedback, learn ...

Feeling the Heat: Five factors shaping the future of the US economy.

As we navigate 2024, five significant trends are reshaping the US economy: persistent inflation, demographic shifts, evolving work attitudes, changing social media dynamics, and the ...

Mystery shopper dining at a casual restaurant

The Hidden Truths: What Brands Need to Know About Mystery Shopping Partners

Today’s brands seem to have forgotten that understanding your customers' experiences is crucial for success. The sheer number of negative reviews seen on social media, ...

senior living sales counselor giving a tour to a woman in a wheelchair

Is Your Senior Living Community Losing Sales? Here’s How to Find Out

Companies can, and most of the time do, understand what their consumers expect, yet still fall short of delivering experiences that consistently live up to ...