When you’re running a business, it’s common to be cost-conscious about many things like marketing, supplies, or everyday expenses. Unfortunately, some companies don’t realize how much money they’re wasting by not having a real strategy in place for customer service, feedback, and engagement. These areas go hand-in-hand and can make or break a business. As […]
Blog Entries
How to Improve The Customer Experience with SMS
If you run or own a business, doing what you can to satisfy your customers’ needs is key to your success. Feedback is an essential resource for learning how your customers perceive your business and what changes to consider to improve the customer experience. Whether the feedback you gather is prompted or unprompted, the collected […]
How Data Can Influence Your Customer Experience Decisions
When you’re running a business, your customer’s opinions are a valuable resource that can help position you above the rest. A 2017 survey found that 84 percent of companies that improve the customer experience see an increase in their revenue. That’s why it’s vital to get a full picture of how your customers perceive your […]
3 Customer Experience Trends to Watch In 2021
As the CEO of A Closer Look, I’ve seen many changes in the customer experience over the past year. In the wake of the COVID-19 pandemic, digital interactions, eCommerce, curbside pickup, and social distancing precautions have been instrumental in providing a positive customer experience. Now, as we embark on a new year and work towards […]
Gift Yourself Mystery Shopping this Holiday Season
2020 has been a tough year due to the effects of the pandemic. One-third of consumers’ employment statuses changed because of COVID. Additionally, 36 percent of consumers have experienced a negative impact on their income. With these unfortunate changes, money’s tight. As people cut back on spending and travel this holiday season, Mystery Shopping is the perfect […]
