Multi-Family Residential
Recent economic changes present new challenges for the multifamily residential housing industry. To remain competitive in the market, it is essential to distinguish yourself from the competition. The most successful companies have a clear strategy to not only consistently measure team member performance but also fully understand the scope of competitors’ offerings. By fully understanding your competitors’ offerings, your leasing team can focus on what differentiates your communities from the competition by highlighting the value your properties offer to residents.
The best way to measure where you stand in the market is to evaluate both your communities and your competitors’ communities through collecting customer feedback and competitive market analysis information.
Collecting customer feedback on your communities is the best way to understand the full resident experience, the community’s ability to attract prospective residents, and the employees’ ability to sell the community features and benefits to prospective residents.
Collecting market analysis information, including health and hygiene information, on your competitors’ facilities is the best way to find out what they are doing exceptionally and how they are competing on price, which can give you a competitive edge and set you apart.
How Our Strategic Feedback Programs Drive Value
Drive Operational Performance
- Our clients use mystery shops to evaluate their training processes.
- Our clients use mystery shopping to set an operational benchmark and then increase that figure incrementally.
- Our clients use mystery shopping to stay on top of the operation and ensure that both their prospective and current residents have an exceptional experience.
- Our clients build mystery shop programs to reflect their company culture.
Constructive Criticism and Coaching
- We work with our clients, upfront, to ensure the mystery shop program reflects their culture, goals and outlook.
- Our clients use mystery shopping in a constructive way, not punitively.
- Mystery shops are used to improve a company’s operations and employees, not belittle them.
- Our clients view mystery shop feedback as positive and encouraging, and it helps them to set goals and work to improve.
Competitive Market Information
- Our clients use mystery shopping to collect competitive pricing information.
- Our clients use mystery shopping to learn about their competitors’ quality and service differentiators.
Don’t Just Take Our Word For It
Let us tell the story of your guest experience first-hand
We Know Restaurants
Mystery Shops for Fine Dining, Premium and Casual Dining, Fast Casual and Bars and Nightclubs
Reports and Analytics
We boast over 50 different reports to help our clients drill down to the data they need to help their business thrive.
Dine Out. Write. Get Paid.
Enjoy a meal by providing detailed feedback at one of the many partner restaurants we work with
Build Loyalty the New Way
Learn how your customers feel before it’s on social media
What Our Clients Are Saying
“A Closer Look’s services helped us formulate a qualitative scorecard specific to our hospitality operations and has helped us tremendously in monitoring and improving the experience for our guests. The team at A Closer Look is extremely responsive and helpful whenever needed.”
—Allison Lawley
Sr. Manager, Training & Hospitality Operations
Stone Brewing
“A Closer Look has consistently and thoroughly followed through with everything we have asked of them since the inception of our program. It’s one thing for a company to make promises on what they can do, but it’s quite another for them to actually follow through with such success!”
—Chris Hurt
Chief Operating Officer
Build-A-Bear
“A Closer Look is a great partner! The resulting data is easy to digest and make actionable. Most importantly, however, they’ve always been helpful and responsive with us when we have issues or urgent requests.”
—Andy Duddleston
Founder and Chief Experience Officer
The Little Beet
“The attentive service and lightning fast timeliness when anything requires attention are what sets A Closer Look apart from any other service provider we have worked with. Additionally, the reporting provided is best in class!”
—Brian Brennan
Vice President of Operations
Barfly Ventures
“The old adage ‘Inspect What You Expect’ is so true. Thank you… A Closer Look, you help keep us on our toes and our guests, owners and associates benefit. You are the best!”
—Lizz A. Chambers
Vice President of Sales and Orgizational Development
Newport Hospitality
“Our company has worked with A Closer Look for the past 5 years. The level of partnership is foundational to our growth and we look forward to expanding our business with A Closer Look as our long term partner.”
—Kevin Kochman
Director of Ops Excellence
Main Event, Inc.
“After over 20 years of being associated with A Closer Look, I wanted to take a few minutes to express my appreciation for the outstanding service you have continued to deliver to our properties and Area VP’s throughout these years. The flexibility your company offers in reports, trending and analysis is unmatched by other like sources.”
—Rick Schultz
Senior Vice President
Hilton Management Services Focused Service Division
“Utilizing A Closer Look has brought our service to the next level! We constantly engage in discussions & enhancements with the team to ensure we stay at the top of our game. Floor & Decor would recommend them to any business looking to gauge service levels and get some real insights into their operations.”
—Megan Giberti
Senior Manager Customer & Associate Experience
Floor & Decor
“The Regency Senior Living communities have partnered with A Closer Look for over a decade, and we continue to be extremely satisfied with the professionalism of the team and the ability to modify the program to our priorities. The reporting metrics are exceptional and help pinpoint areas of growth opportunities. I would not hesitate to recommend this company to my colleagues in our industry.”
—Jeff Clay
Chief Operating Officer
Regency Senior Living
