A Closer Look Unveils New Data-Centric Brand Identity
Strengthens Position as CX Industry Leader
ATLANTA, GEORGIA, March 4, 2024 – A Closer Look (ACL) — a customer experience consultancy that helps brands build authentic and enduring customer loyalty through ready-to-deploy market research solutions— has unveiled a new look and feel that builds upon their legacy as customer experience fanatics, showcasing new capabilities in real-time, data-driven insights.
A catalyst of this new identity is the company’s Customer Ambassador Program (CAP), a first-of-its-kind, text-based solution providing real-time feedback from consumers while they interact with the brand, regardless of purchase. This development, coupled with ACL’s decades of CX service to leading brands, enables its clients to benefit from rich and actionable data insights which can positively impact a brand’s bottom line.
“CAP provides a private and convenient way for customers to share their thoughts and concerns, allowing brands to hear from the majority of their customer base, not just the most disgruntled who want to voice grievances on social media,” said Chris Gillen, chief executive officer of ACL. “It not only integrates with traditional research methods, but it improves overall business outcomes — immediately. It therefore became important that our new brand identity reflect our data and tech CX offerings and our continued commitment to helping our clients build the kind of customer loyalty that surpasses mere discounts and price sensitivity.”
ACL’s new brand identity includes a new website design, logo, fresh brand colors and a wealth of thought leadership and rich data insights from recent market research.
About A Closer Look
For more than 25 years, A Closer Look’s unwavering mission has been to elevate the customer experience to unprecedented heights, which it does by empowering brands with deep audience insights and research. ACL is driven by a passion to evolve brands beyond mere price-driven loyalty by aligning brand, product, and messaging to meet genuine customer needs, building authentic and enduring brand loyalty centered around customer values.
A renowned customer experience research firm dedicated to providing invaluable insights to organizations across various industries, ACL delivers objective and data-driven research that empowers businesses to make informed decisions and drive meaningful improvements.