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A Closer Look

Customer Experience and Mystery Shopping

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Health and Hygiene Satisfaction Program

Customer sentiment is shifting from customer experience and Net Promoter Score to Health and Hygiene Satisfaction. For businesses to be successful, they must clearly demonstrate that locations are safe to visit and that they’re taking the necessary measures to keep customers and employees safe. Building and maintaining the trust and confidence of customers will dramatically impact businesses’ reputation, brand, and ultimately, financial success.

At A Closer Look, we have developed a three-pronged, 360 degree Health and Hygiene Satisfaction Program to help businesses consistently measure the execution of their health and hygiene procedures across all locations as well as identify areas for improvement.

Discreet Evaluations

With a national network of qualified, independently contracted evaluators, we discreetly measure your health and hygiene standards. We use a proprietary 15-point assessment designed to focus on compliance with the key health and hygiene processes recommended by the Federal and state government as well as associations for business re-opening.

Monitoring and Reporting

We rate each location on our Health and Hygiene Maturity Risk Matrix based on consistent execution of procedures, which correlates with a potential risk exposure. Our proprietary technology platform allows you to view each evaluation within 24-48 hours of completion. With a fast turnaround time on feedback and reporting, you can quickly identify problem areas to address, helping you align your training resources where they are most needed.

Customer Surveys

Utilizing our cost-effective texting platform, we send our proprietary health and hygiene satisfaction survey to your customers post their visit/purchase to efficiently collect critical feedback about their experience with your brand and your health and hygiene measures.

How Our Strategic Evaluation Process Works

Phase 1: Establish Baseline Standards
DAY 1-60
  • Evaluations conducted once a week at every location
  • Text surveys are sent to customers to get a baseline sentiment
  • Utilizing A Closer Look’s proprietary Health and Hygiene Risk Matrix, a maturity level will be assigned and reviewed with you at the end of Phase 1
Phase 2: Review Baseline and Work on Deficiencies
Day 61-120
  • Based on the maturity level in the Health and Hygiene Risk Matrix, we provide best-in-class recommendations on how to improve deficiencies
  • Following implementation of recommendations, we reassess the locations’ maturity level on Health and Hygiene and make corrections, as necessary

Phase 3: Monitor
Day 120+
  • Monitor and follow-up on locations that continue to fall outside of optimal levels with low risk exposure on the Health and Hygiene Risk Matrix

Don’t Just Take Our Word For It

Let us tell the story of your guest experience first-hand

Request Your Complimentary Mystery Shop

We Know Restaurants

Mystery Shops for Fine Dining, Premium and Casual Dining, Fast Casual and Bars and Nightclubs

Reports and Analytics

We boast over 50 different reports to help our clients drill down to the data they need to help their business thrive.

Dine Out. Write. Get Paid.

Enjoy a meal by providing detailed feedback at one of the many partner restaurants we work with

Build Loyalty the New Way

Learn how your customers feel before it’s on social media


What Our Clients Are Saying

Stone Brewing Logo

“A Closer Look’s services helped us formulate a qualitative scorecard specific to our hospitality operations and has helped us tremendously in monitoring and improving the experience for our guests. The team at A Closer Look is extremely responsive and helpful whenever needed.”

—Allison Lawley

Sr. Manager, Training & Hospitality Operations
Stone Brewing

“A Closer Look has consistently and thoroughly followed through with everything we have asked of them since the inception of our program. It’s one thing for a company to make promises on what they can do, but it’s quite another for them to actually follow through with such success!”

—Chris Hurt

Chief Operating Officer
Build-A-Bear

“A Closer Look is a great partner! The resulting data is easy to digest and make actionable. Most importantly, however, they’ve always been helpful and responsive with us when we have issues or urgent requests.”

—Andy Duddleston

Founder and Chief Experience Officer
The Little Beet

“The attentive service and lightning fast timeliness when anything requires attention are what sets A Closer Look apart from any other service provider we have worked with. Additionally, the reporting provided is best in class!”

—Brian Brennan

Vice President of Operations
Barfly Ventures

“The old adage ‘Inspect What You Expect’ is so true. Thank you… A Closer Look, you help keep us on our toes and our guests, owners and associates benefit. You are the best!”

—Lizz A. Chambers

Vice President of Sales and Orgizational Development
Newport Hospitality

“Our company has worked with A Closer Look for the past 5 years. The level of partnership is foundational to our growth and we look forward to expanding our business with A Closer Look as our long term partner.”

—Kevin Kochman

Director of Ops Excellence
Main Event, Inc.

“After over 20 years of being associated with A Closer Look, I wanted to take a few minutes to express my appreciation for the outstanding service you have continued to deliver to our properties and Area VP’s throughout these years. The flexibility your company offers in reports, trending and analysis is unmatched by other like sources.”

—Rick Schultz

Senior Vice President
Hilton Management Services Focused Service Division

“Utilizing A Closer Look has brought our service to the next level! We constantly engage in discussions & enhancements with the team to ensure we stay at the top of our game. Floor & Decor would recommend them to any business looking to gauge service levels and get some real insights into their operations.”

—Megan Giberti

Senior Manager Customer & Associate Experience
Floor & Decor

“The Regency Senior Living communities have partnered with A Closer Look for over a decade, and we continue to be extremely satisfied with the professionalism of the team and the ability to modify the program to our priorities. The reporting metrics are exceptional and help pinpoint areas of growth opportunities. I would not hesitate to recommend this company to my colleagues in our industry.”

—Jeff Clay

Chief Operating Officer
Regency Senior Living


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A Closer Look, LLC, Secret Shopper, Norcross, GA info@a-closer-look.com (888) 446-5665

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