Health and Hygiene Satisfaction Program
Customer sentiment is shifting from customer experience and Net Promoter Score to Health and Hygiene Satisfaction. For businesses to be successful, they must clearly demonstrate that locations are safe to visit and that they’re taking the necessary measures to keep customers and employees safe. Building and maintaining the trust and confidence of customers will dramatically impact businesses’ reputation, brand, and ultimately, financial success.
At A Closer Look, we have developed a three-pronged, 360 degree Health and Hygiene Satisfaction Program to help businesses consistently measure the execution of their health and hygiene procedures across all locations as well as identify areas for improvement.
With a national network of qualified, independently contracted evaluators, we discreetly measure your health and hygiene standards. We use a proprietary 15-point assessment designed to focus on compliance with the key health and hygiene processes recommended by the Federal and state government as well as associations for business re-opening.
Monitoring and Reporting
We rate each location on our Health and Hygiene Maturity Risk Matrix based on consistent execution of procedures, which correlates with a potential risk exposure. Our proprietary technology platform allows you to view each evaluation within 24-48 hours of completion. With a fast turnaround time on feedback and reporting, you can quickly identify problem areas to address, helping you align your training resources where they are most needed.
Utilizing our cost-effective texting platform, we send our proprietary health and hygiene satisfaction survey to your customers post their visit/purchase to efficiently collect critical feedback about their experience with your brand and your health and hygiene measures.
How Our Strategic Evaluation Process Works
Phase 1: Establish Baseline Standards
- Evaluations conducted once a week at every location
- Text surveys are sent to customers to get a baseline sentiment
- Utilizing A Closer Look’s proprietary Health and Hygiene Risk Matrix, a maturity level will be assigned and reviewed with you at the end of Phase 1
Phase 2: Review Baseline and Work on Deficiencies
- Based on the maturity level in the Health and Hygiene Risk Matrix, we provide best-in-class recommendations on how to improve deficiencies
- Following implementation of recommendations, we reassess the locations’ maturity level on Health and Hygiene and make corrections, as necessary
Phase 3: Monitor
- Monitor and follow-up on locations that continue to fall outside of optimal levels with low risk exposure on the Health and Hygiene Risk Matrix
Don’t Just Take Our Word For It: Hear What Our Clients Are Saying
“A Closer Look has been very easy to work with! During the pandemic, we pivoted to different types of mystery shops for our team members, as well as had an increased need for competitive market analyses because of the ever-changing market landscapes. Very happy to recommend A Closer Look to anyone who would like thorough, detailed, and swift mystery shops and competitive market analyses.”
– VP of Sales and Marketing, MBK Senior Living
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What Our Clients Are Saying
"A Closer Look has been very easy to work with! During the pandemic, we pivoted to different types of mystery shops for our team members, as well as had an increased need for competitive market analyses because of the ever-changing market landscapes. Very happy to recommend A Closer Look to anyone who would like thorough, detailed, and swift mystery shops and competitive market analyses."
VP of Sales and Marketing
MBK Senior Living
“The old adage ‘Inspect What You Expect’ is so true. The staff never knows when a mystery shopper will stay, so every guest becomes a mystery shopper. We began with an average company score in the 80 percentile and ended last year in the 90’s. We have a goal this year to increase by at least 5% company-wide. Because of this wonderful program, our company is consistently in the top 5% of all of our brands. Thank you, A Closer Look, you help keep us on our toes and our guests, owners and associates’ benefit. You are the best!”
Vice President of Sales and Orgizational Development
"Our company has worked with A Closer Look for the past 5 years. The level of partnership is foundational to our growth and we look forward to expanding our business with A Closer Look as our long term partner."
Director of Ops Excellence
Main Event, Inc.
"After over 20 years of being associated with A Closer Look, I wanted to take a few minutes to express my appreciation for the outstanding service you have continued to deliver to our properties and Area VP's throughout these years. The flexibility your company offers in reports, trending and analysis is unmatched by other like sources."
Senior Vice President
Hilton Management Services Focused Service Division
"Leisure Care is incredibly proud to have A Closer Look as a trusted partner, resource, and expert with our competitive analysis and Sales Advisor evaluation needs. Their entire team is professional, courteous, flexible, and eager to support our evolution of senior living consumer assessments. Their willingness to partner and grow as we adapt and react to the ever changing marketplace is a breath of fresh air. Their operational support, coupled with excellent shopper evaluations, provides us the platform to strategize, thrive, and increase occupancy throughout our portfolio."
Senior Director of Sales
"Utilizing A Closer Look has brought our service to the next level! We constantly engage in discussions & enhancements with the team to ensure we stay at the top of our game. Floor & Decor would recommend them to any business looking to gauge service levels and get some real insights into their operations."
Senior Manager Customer & Associate Experience
Floor & Decor
"The Regency Senior Living communities have partnered with A Closer Look for over a decade, and we continue to be extremely satisfied with the professionalism of the team and the ability to modify the program to our priorities. The reporting metrics are exceptional and help pinpoint areas of growth opportunities. I would not hesitate to recommend this company to my colleagues in our industry."
Chief Operating Officer
Regency Senior Living
"A Closer Look has been instrumental in guiding our training and marketing initiatives to drive positive guest experiences as we grow. We are blessed to have a great vendor partnership with the team at A Closer Look!"
Vice President of Field Operations
"Our company has utilized A Closer Look as a partner in gaining stronger intelligence into competitive market shifts as well as ways for improvement amongst our own communities. While it is almost impossible to get 100% accurate data in this industry, I have found great benefit in A Closer Look’s flexibility in utilizing our internal market survey forms as well as their timeliness and communication. We have been successful in utilizing the information to grow our communities not only in occupancy and revenue, but also in coaching and training abilities to strengthen our team."
Corporate Director of Sales
Integrated Senior Lifestyles
"A Closer Look has been an amazing partner in our mission to be the coolest frozen dessert brand. While we strive to provide the most flavorful experiences to each and every guest, A Closer Look provides integral insight as to what our guests see and feel during their time with us. Their shoppers are thorough with visits and thoughtful with feedback, shopper reports are quickly ready for review and the reporting systems that A Closer Look provides are robust but user friendly. We are thankful for this program so we can pride ourselves with the WOW's and work on any opportunities out there."
Director of Company Operations
Jeremiah's Italian Ice
"A Closer Look has consistently and thoroughly followed through with everything we have asked of them since the inception of our program. It's one thing for a company to make promises on what they can do, but it's quite another for them to actually follow through with such success!"
Chief Operating Officer