Customer Ambassador Program Goodwill of Kentucky Case Studies

Reinventing Customer Engagement to Collect Data, Boost Feedback and Drive Operational Improvements

Customer Ambassador Program

How might a retailer improve their shopping experience by moving away from traditional survey methods? By implementing A Closer Look’s Customer Ambassador Program, a solution designed to capture reliable and actionable customer data and offering critical operational insights with simple and modern digital tools.

Goodwill of Kentucky, a large retailer, encouraged shoppers to provide feedback about their in-store shopping experience. Unfortunately, there wasn’t a consistent customer feedback loop.
To achieve the desired results, A Closer Look implemented its Customer Ambassador Program (CAP), a first-of-its-kind modern solution that offered Goodwill access to reliable and actionable data that improved operations, the shopping experience, and revenue.