Mystery Shopping Leader, A Closer Look, Launches Specialized Division for Senior Living Mystery Shopping

Recognizing the competition and growth in the senior living industry, one mystery shopping company is dedicating its most qualified staff to ensure clients receive the most insightful data and results.

The senior living industry has become more competitive in order to serve an ever-growing, aging population. Recognizing these challenges, mystery shopping leader, A Closer Look, has launched a specialized division with its most seasoned staff to serve its senior living clients’ needs.

America’s 65-and-over population is projected to nearly double over the next three decades, from 48 million to 88 million by 20501. Senior living communities are facing even greater struggles post-pandemic, where nursing shortages compound the challenges of rapid industry growth.

One way that senior living providers prioritize their financial goals is by hiring mystery shopping companies to regularly survey their communities. This helps management ensure consistent sales operations and maximize revenue opportunities. Smart senior living managers value an optimized sales process and informative prospect follow through to gain a competitive edge.

Lisa Wohlers, Director of Operations, Senior Living Division at A Closer Look, summarizes their efforts: “We often hear that senior living communities must focus on their sales experience, from time of first contact through the full prospective resident experience. By dedicating a division to this industry, we help our clients scale their growth with consumer insights they can’t get from other mystery shopping companies”.

“We already serve some of the largest senior living communities in North America, so now we are able to provide even more support to the industry,” says A Closer Look CEO, Chris Gillen. “Lisa’s 12+ years of experience gives our senior living clients an unparalleled advantage with insights from their own processes and intel from shopping competitors.”

Senior living providers interested in mystery shopping for their communities and/or competitors should contact A Closer Look.

About A Closer Look

For 25+ years, A Closer Look has partnered with North American businesses, providing in-depth customer experience feedback via its services and tools. A Closer Look uses 1:1 survey tools with actual customers, as well as qualified, independently contracted evaluators to assess customer experience operations to help identify friction points that, once improved, build brand loyalty and repeat customers to drive maximum profitability.

https://www.nih.gov/news-events/news-releases/worlds-older-population-grows-dramatically