Customer Ambassador Program How might a retailer improve their shopping experience by moving away from traditional survey methods? By implementing A Closer Look’s Customer Ambassador Program, a solution designed to capture reliable and actionable customer data and offering critical operational insights with simple and modern digital tools. Goodwill of Kentucky, a large retailer, encouraged shoppers […]
Customer Experience
Launch of a New Revolutionary Platform Enables Businesses to Engage with the Entire Customer Base Not Just Purchasers
A Closer Look launches the Customer Ambassador Program, empowering businesses to engage in real-time with consumers as they interact with their brand to understand better their consumer behavior A Closer Look is excited to announce the launch of the Customer Ambassador Program, an innovative customer engagement platform that enables businesses to measure customer experience in real-time as […]
The ROI of Mystery Shopping
When considering Mystery Shopping for your business, you may ask yourself: How is this benefitting my bottom line? How will I know my customers are noticing a difference? Fortunately, the Return on Investment for Mystery Shopping can be identified through two functions of your business: Customer Lifetime Value and your Customers’ Spending Behaviors. Identifying and […]
Transforming the Customer Feedback Process: Keep Customer Complaints Off Social Media
Customers are the center of every business. To build and maintain customer loyalty, open lines of communication and constant engagement are needed. Amid evolving customer expectations and trends, knowing customers’ needs plays a critical role in creating returning customers and attracting new prospects. Listening to and incorporating their suggestions into the business will show them […]
How Much is Customer Feedback Worth to You?
When you’re running a business, it’s common to be cost-conscious about many things like marketing, supplies, or everyday expenses. Unfortunately, some companies don’t realize how much money they’re wasting by not having a real strategy in place for customer service, feedback, and engagement. These areas go hand-in-hand and can make or break a business. As […]
