We surveyed more than 100 establishments from a variety of industry sectors, including retail, senior living, restaurant, hotel, multi-family residential housing, self-storage, and others, and asked them to share how they believe that their health and hygiene practices would impact their customers’ decision to visit, purchase, and/or eat in the future. We compiled the results from the survey and have specifically highlighted the results from the restaurants surveyed to outline the importance of health and sanitation procedures have and will continue to have on restaurants as cities and states reopen.
At A Closer Look, we understand the impact that the COVID-19 pandemic has had on businesses around the world and the importance of health and hygiene as we reopen. Successful health and hygiene practices could mean the difference between successful customer loyalty and failure.
38% of all survey participants indicated that they were restaurants. Based on the survey results for the restaurant industry, 100% of participants said that proper health and hygiene practices were either critical or very important to their customers. 50% of businesses were relying on the individual locations to adhere to the health and hygiene practices put in place by the company, whether that’s for dine-in, delivery or take-out services. Shockingly, 80% of restaurant participants are not collecting data from customers about the restaurants’ health, hygiene, and sanitation procedures, even though 45% of restaurants indicated that these procedures have a critical or significant impact on purchasing decisions.
In a post-pandemic world as economies reopen, it’s more important than ever to not only have a defined health and hygiene strategy but also to measure the success or failure of the strategy to learn where to improve, before it ends up on social media or in a review on Google, Yelp or another platform.
