Resources
Market Research
Value on the Menu: How Consumers Feel About Restaurant Prices, Quality, and Service
New research reveals shifting consumer attitudes toward restaurant dining, with value perception emerging as a critical factor in customer satisfaction. Based on responses from 1,410 consumers, this comprehensive study found that while overall dining frequency ...
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Beyond Expectations: Unveiling Senior Living Consumer Demands for 2024
With so many options for senior living these days, it's important to understand what really matters to older adults and their families when choosing a home. Things like quality of care, available amenities, how engaged ...
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Out of Sight, Out of Mind: The Hidden Cost of Empty Shelves and Broken Displays
What happens when a customer can't find what they're looking for on store shelves? In today's competitive retail landscape, product availability and functional in-store displays are crucial elements that can make or break a sale. ...
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Case Studies
Case Study: Reprioritizing Customer Feedback to Improve Data Collection, Drive Operational Changes and Boost Employee Morale
2022 Large Retailer Customer. How might a retailer increase revenue by 0.7% in less than one year, while also improving customer service scores by 29 basis points? By implementing A Closer Look’s Customer Ambassador Program, ...
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Reinventing Customer Engagement to Collect Data, Boost Feedback and Drive Operational Improvements
Reinventing Customer Engagement to Collect Data, Boost Feedback and Drive Operational Improvements Customer Ambassador Program How might a retailer improve their shopping experience by moving away from traditional survey methods? By implementing A Closer Look’s ...
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Newsroom
A Closer Look Named to Inc.’s 2024 Power Partner Awards | A Closer Look
A Closer Look has been named to Inc. magazine's 2024 Power Partner Awards list, recognizing the nation's most trusted B2B service providers. This prestigious honor ...
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Empty Shelves Cost Retailers $82B Annually | A Closer Look
A Closer Look announces the release of a new report featuring exclusive, proprietary data on retail product availability and customer behaviors.
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A Closer Look CEO Chris Gillen Shares Insights on AI and Customer Experience in Recent Podcast
ACL CEO Chris Gillen shares valuable insights on AI's impact on customer experience and brand loyalty in a recent podcast. He emphasizes the importance of ...
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A Closer Look CEO Shares Insights on AI’s Impact on BPO in FocusOn Business Magazine Interview
A Closer Look's CEO Chris Gillen shares expert insights on AI's transformative potential in the BPO industry, emphasizing the importance of combining AI with human ...
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A Closer Look’s Latest Report Reveals the Delicate Balance of AI and Human Touch in Call Centers
New study provides critical insights for businesses seeking to optimize customer service through strategic AI implementation while preserving essential human interaction
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A Closer Look CEO Chris Gillen to Keynote CX Outsourcers Conference on AI and the Future of Customer Service
Chris Gillen, CEO of A Closer Look, will share insights on the impact of generative AI on call centers and strategies for navigating the future ...
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Blog
Balancing AI and Reality: The Essential Role of Mystery Shopping in Modern Business Strategy
Companies are diving headfirst into AI – but at what cost to customer relationships? Learn how mystery shopping keeps you grounded in what really matters: ...
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Keeping Your Brand’s Human Touch in an AI-Driven World
While AI offers numerous benefits, it is crucial to strike the right balance between AI-driven automation and human interaction to maintain positive customer experiences and ...
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Balancing Accountability and the Need for Safe Spaces
Discover how to create a workplace culture that promotes both accountability and psychological safety. This article explores strategies for leaders to encourage open feedback, learn ...
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