Hand touch on mobile phone to add five yellow stars to customer evaluates products and services. Customer satisfaction and marketing survey rating concept.

How Data Can Influence Your Customer Experience Decisions

When you’re running a business, your customer’s opinions are a valuable resource that can help position you above the rest. A 2017 survey found that 84 percent of companies that improve the customer experience see an increase in their revenue. That’s why it’s vital to get a full picture of how your customers perceive your business and use that customer feedback when making business decisions.

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