Companies can, and most of the time do, understand what their consumers expect, yet still fall short of delivering experiences that consistently live up to those expectations because they focus mostly on negative complaints received.
Is Your Senior Living Community Losing Sales? Here’s How to Find Out Read More »
Companies can, and most of the time do, understand what their consumers expect, yet still fall short of delivering experiences that consistently live up to those expectations because they focus mostly on negative complaints received.
The New Customer Feedback Paradigm: Connecting Brand Values with Customer Hearts Read More »
For CEOs, creating extraordinary customer experience starts with strategic leadership. Learn how executives can balance high-level oversight with detailed customer insights to drive sustainable growth.
CEO’s Guide: Driving Profits through Value-Centric Customer Experience Strategies Read More »
Traditional mystery shopping captures limited feedback. Discover how modern customer experience measurement programs turn every customer into a valuable source of real-time insights to improve service and drive revenue.
Turn Your Customer into a Mini Mystery Shopper Read More »
While social media amplifies the vocal minority, 99% of customers remain silent. Learn how to gather constructive customer feedback from this majority to drive innovation and build authentic brand loyalty.
When you’re running a business, it’s common to be cost-conscious about many things like marketing, supplies, or everyday expenses. Unfortunately, some companies don’t realize how much money they’re wasting by not having a real strategy in place for customer service, feedback, and engagement. These areas go hand-in-hand and can make or break a business. As you continue to grow your business, how much is customer feedback worth to you?
How Much is Customer Feedback Worth to You? Read More »
If you run or own a business, doing what you can to satisfy your customers’ needs is key to your success. Feedback is an essential resource for learning how your customers perceive your business and what changes to consider to improve the customer experience. Whether the feedback you gather is prompted or unprompted, the collected information can influence your customer experience decisions.
How to Improve The Customer Experience with SMS Read More »
When you’re running a business, your customer’s opinions are a valuable resource that can help position you above the rest. A 2017 survey found that 84 percent of companies that improve the customer experience see an increase in their revenue. That’s why it’s vital to get a full picture of how your customers perceive your business and use that customer feedback when making business decisions.
How Data Can Influence Your Customer Experience Decisions Read More »
As the CEO of A Closer Look, I’ve seen many changes in the customer experience over the past year. In the wake of the COVID-19 pandemic, digital interactions, eCommerce, curbside pickup, and social distancing precautions have been instrumental in providing a positive customer experience. Now, as we embark on a new year and work towards establishing societal and consumer norms, businesses have to work harder than ever before to meet their customers’ unique needs and expectations.
3 Customer Experience Trends to Watch In 2021 Read More »
After a trying year, consumers are looking forward to the comfort of the holiday season. However, this holiday season will be different. The consumer is not looking for the typical holiday experience. The consumer is spending their holiday budget in a more meaningful way than ever before. According to CNBC, the holiday shopper is, “…directing more of their dollars toward retailers that share similar values during the coronavirus pandemic, according to a new survey by Accenture.” The Accenture study also revealed that 61% of the 1,500 people surveyed said, “they are more likely to make purchases at companies that show they’re committed to health, safety and hygiene.” With health and safety in mind, discover four simple ways your business can build confidence with your customers, and have a successful holiday season.
Four Ways to Attract the Holiday Shopper with Confidence in COVID Compliance Read More »
