As the senior living industry grapples with a pressing challenge – a significant staffing gap caused by the shortage of caregivers – innovative solutions are urgently needed. 52% of assisted living providers say their overall workforce situation has deteriorated since the beginning of 2022. 63% are experiencing staffing shortages with a quarter of those providers saying they have a high level of staffing shortages. To confront these obstacles head-on, operators must go beyond conventional methods and explore new avenues to attract, hire, and retain skilled caregivers.
The senior living landscape is undergoing a significant transformation as the aging baby boomer generation continues to shape the demographic landscape. With the demand for senior living options on the rise, it is crucial for senior living communities to understand the concerns and considerations of potential residents and their families.
Have you about deinfluencing? This trend is in response to the materialistic nature of influencer culture, which has significant implications for the digital landscape and businesses alike. Deinfluencers have the opportunity to foster mindful consumption, sustainability, and thoughtful choices, thus encouraging a more sustainable approach to consumption.
ESG (Environmental, Social, and Governance) initiatives are no longer just a choice but have become a necessity for companies aiming to thrive in a rapidly changing world. It has gained significant importance in the business world as investors, consumers, and other stakeholders increasingly prioritize sustainability and responsible business practices. ESG considerations can help investors evaluate the long-term financial viability and risk profile of companies, as well as guide consumers in making conscious purchasing decisions.
I continue to speak with organizations that ask the question: “𝑯𝒐𝒘 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒕 𝒊𝒔 𝒐𝒖𝒓 𝒄𝒖𝒓𝒓𝒆𝒏𝒕 𝒅𝒂𝒕𝒂 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒚 𝒘𝒉𝒆𝒏 𝒕𝒉𝒊𝒏𝒌𝒊𝒏𝒈 𝒂𝒃𝒐𝒖𝒕 𝑨𝑰 𝒊𝒎𝒑𝒍𝒆𝒎𝒆𝒏𝒕𝒂𝒕𝒊𝒐𝒏?” My answer is always the same: it is CRITICAL. Have you heard the saying, “𝑮𝒂𝒓𝒃𝒂𝒈𝒆 𝒊𝒏, 𝒈𝒂𝒓𝒃𝒂𝒈𝒆 𝒐𝒖𝒕?”The hard reality is that many companies are nowhere near ready for generative AI implementation because they lack an effective data strategy.
Recently I had a chance to participate in a panel discussion at the CXOutsourcers mind share conference in Glasgow, Scotland to discuss the topic of recruitment and retention with some industry leading business process outsourcing (BPO) providers. Inevitably, the subject of remote work quickly emerged, and it was clear, it continues to remain a hotly contested subject for many companies.
The principles of good customer experience remain relatively constant: understanding customer needs, delivering value, providing exceptional service, and building meaningful relationships. These foundational elements form the core of any successful CX strategy, however, the rapid advancement of technology has played a significant role in shaping the customer experience landscape.
Key Takeaway: The Recruitment Experience has a Tangible Impact on Brand Opinion
From the data collected, the biggest takeaway for brands is that the application and interview process significantly influences applicants’ opinions of a brand, affecting their consumer-facing opinion, not just their opinion as a potential employer.