Author name: Jennifer Ryley

Out of Sight, Out of Mind: The Hidden Cost of Empty Shelves and Broken Displays

What happens when a customer can’t find what they’re looking for on store shelves? In today’s competitive retail landscape, product availability and functional in-store displays are crucial elements that can make or break a sale. Learn more in our free report.

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A Closer Look CEO Chris Gillen Shares Insights on AI and Customer Experience in Recent Podcast

A Closer Look CEO Chris Gillen Shares Insights on AI and Customer Experience in Recent Podcast

ACL CEO Chris Gillen shares valuable insights on AI’s impact on customer experience and brand loyalty in a recent podcast. He emphasizes the importance of balancing AI implementation with human emotional intelligence to maintain exceptional customer experiences in today’s evolving digital landscape.

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Feeling the Heat: Five factors shaping the future of the US economy.

As we navigate 2024, five significant trends are reshaping the US economy: persistent inflation, demographic shifts, evolving work attitudes, changing social media dynamics, and the pervasive influence of AI. Our latest analysis unpacks these critical factors, offering valuable insights for businesses and decision-makers. Stay ahead of the curve with our expert breakdown of the economic forces that will define the year ahead.

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Mystery shopper dining at a casual restaurant

The Hidden Truths: What Brands Need to Know About Mystery Shopping Partners

Today’s brands seem to have forgotten that understanding your customers’ experiences is crucial for success. The sheer number of negative reviews seen on social media, or the increasing instances of customers walking into a retail store or restaurant only to be greeted by a less-than-enthusiastic worker, is on the rise.

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The Loyalty Program Illusion: Why Loyalty Programs Drive Transactional Loyalty, Not Emotive Loyalty

The Loyalty Program Illusion: Exposing the Limitations of Rewards-Based Programs

Traditional loyalty programs often create an illusion of loyalty driven by discounts and perks, rather than genuine brand devotion, according to a survey of 1,744 consumers by A Closer Look. To foster authentic customer relationships, brands should focus on personalized experiences, meaningful connections, and non-price-related benefits that transcend transactional loyalty.

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